Social Media Specialist

Ford Motor Company; Pretoria; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in the automotive industry is seeking a Social Media Manager to develop and implement strategies aimed at increasing brand awareness and engagement. The ideal candidate will have a Bachelor's degree in marketing or communications, with 2-3 years of relevant experience and a strong understanding of social media platforms and analytics. Join Ford to contribute to their innovative marketing initiatives and build vibrant online communities.

Qualifications

• 2-3 years of relevant experience in a social media management role.
• Strong ability to analyse data for insights.
• Proven success in managing social media campaigns.

Responsibilities

• Develop and implement a social media strategy aligned with marketing objectives.
• Create and manage content for various social media platforms.
• Engage with online communities and respond to feedback.

Skills

Communication skills

Analytical thinking

Teamwork

Creativity

Influencer management

Education

Bachelor’s degree in marketing, Communications, or a related field

Tools

Social media advertising platforms

Social listening tools

Job description

Job Description

• Project management
• Influencer and Agency management
• Communication skills
• Analytical and creative thinking
• Teamwork
• Experience with social listening tools
  
  
  

Experience working with influencer marketing campaigns.

Responsibilities

• Social media strategy development and implementation
  
  
  

1.1 Develop and implement social media strategy aligned with overall marketing objectives and brand guidelines.

1.2 Stay up-to-date on the latest social media trends, best practices, and algorithm updates.

1.3 Propose and implement new social media initiatives to increase brand awareness and engagement.

1.4 Manage social media accounts across various platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok, etc.).

• Content creation and management
  
  
  

2.1 Create engaging and high-quality social media content, including text, images, videos, and stories, tailored to each platform's audience and best practices.

2.2 Manage the social media content calendar and ensure timely posting.

2.3 Use relevant hashtags, keywords, and other SEO strategies to optimise content reach and visibility.

2.4 Ensure agency respond to comments and messages from followers in a timely and professional manner.

2.5 Monitor social media mentions and manage online reputation.

• Community management
  
  
  

3.1 Build and nurture online communities around Ford South Africa's brand.

3.2 Engage with followers, respond to comments, and foster conversations.

3.3 Identify and address any negative feedback or crises promptly and effectively.

• Social media advertising
  
  
  

4.1 Manage social media advertising campaigns, including ad creation and performance tracking

4.2 Optimise ad campaigns to reach target audiences and improve ROI

• Analytics and reporting
  
  
  

5.1 Track social media KPIs and provide regular reports on campaign performance.

5.2 Analyze data to identify trends, insights, and opportunities for improvement.

5.3 Use analytics to inform future social media strategies.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• 2-3 years of relevant experience in a social media management role.
• Experience in the automotive industry a plus.
• Proven ability to develop and execute successful social media campaigns.
• Deep understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Strong content creation skills (text, image, video).
• Experience with social media advertising platforms (e.g., Facebook Ads, Google Ads).
• Strong analytical skills and ability to interpret data.
• Ability to work both independently and as part of a team.
  
  
  

Creativity and innovation.

About Us

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.

About The Team

Marketing, Sales & Service plays an important role in Ford’s revitalization as a modern, progressive vehicle and mobility services company delivering a trusted customer experience. Candidates should have a vast depth of knowledge and expertise in implications of data and taking actions based on those, as well as have a passion for the lifetime value of a customer. Ford MS&S embraces an audience-first mindset and way of doing business that improves customer loyalty, vehicle repurchase, as well as additional sales of vehicles, parts, accessories and services. We are the eyes, ears and voices of Ford, meeting customer demand by delivering the right products to the right dealers at the right time.