Social Media Specialist

The main purpose of this role is to provide specialist support and management of the company’s social media platforms. The Social Media Specialist reports directly to the Digital Marketing Manager. This role is responsible for the creation of content strategies and efficient execution and management of multiple social media pages. This is a great opportunity to work in a purpose-driven and fast-paced organisation and make an impact to enhance engagement on their social media platforms with the aim to expand their customer base. Internal Liaison takes place with all internal departments. External liaison takes place with customers through social media.

Duties and Responsibilities (Includes but is not limited to):

• Initiate and execute on creative content strategies that align with the company’s brand.
• Copywriting of all social media posts according to the brand guidelines.
• Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
• Assist in the development of social media transaction or security policies.
• Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs, engaging with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organisations and conferences.
• Input into improving and developing the digital marketing function through social platforms.
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple social media platforms.
• Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation.
• Improve social media platforms activities through ongoing analysis, experimentation, or optimization tests, using different approved methods.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media.
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives.
• Ensure positive social media sentiment and provide recommendations to improve/tweak when necessary.
• Responsible for setting up or optimising analytics tools for tracking visitors' behaviours.
• Collect and analyse web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
• Manage tracking and reporting of social media activities on all platforms to provide analyses and insights to key stakeholders.
• Conduct financial modelling, tracking and reporting for online marketing programs or web site revenue forecasting.
• Execute digital competitions (planning, design, sign off and execution).
• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing and social media marketing campaigns.
• Identify, evaluate, and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns.
• Propose online or social media channel campaigns to marketing leaders.
• Collaborate with web, IT, service providers, and graphic design staff to create multimedia social media content that conforms to brand and company visual format.
• Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics.
• Execute and manage social media campaigns or promotional strategies with sales, operations, and other key stakeholders.
• Assist in the evaluation and negotiation of contracts with vendors or online partners.
• Attend monthly KPI discussion with Digital Marketing Manager.
• Attend bi-annual performance meeting with Digital Marketing Manager.
• Maintain knowledge of current digital marketing methodology and practices.
• Keep abreast of remittance developments within the money transfer service industry.
• Keep abreast of new product/partner launches.

Key Requirements:

• Grade 12 or Equivalent.
• Bachelor’s degree or Advanced Diploma.
• Social media and Digital Marketing courses.
• Minimum 5 years Digital Marketing Experience.
• Minimum 5 years Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram and TikTok).
• Minimum 3 years (advantageous not necessity) Fintech and/or Financial Services experience.
• Knowledge of Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram and TikTok).
• Knowledge of marketing & communication processes.
• Knowledge of content creation (video and static).
• Knowledge of websites.

Additional Skills:

• Verbal and written communications skills.
• Organisational & administrative skills.
• Interpersonal skills.
• Detail Oriented.
• Analytical skills.