Social Media Specialist

Ad Talent; Cape Town; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A leading Financial Services company is looking for a Social Media Specialist to develop and execute creative strategies. Responsibilities include managing content across platforms, conducting market research, and ensuring compliance with regulations. A minimum of 5 years in Digital Marketing and expertise in content creation are essential. This role is pivotal in enhancing our online presence and engaging with our audience effectively.

Qualifications

• 5+ years experience in Digital Marketing and Social Media Platforms.
• Knowledge of content creation for both video and static formats.
• Understanding of marketing and communication processes.

Responsibilities

• Develop and execute creative content strategies.
• Perform market research to identify trends and opportunities.
• Manage and report on social media activities across platforms.

Skills

Digital Marketing

Social Media Management

Copywriting

Market Research

Analytics Tools

Education

Bachelor’s degree or Advanced Diploma

Social Media and Digital Marketing courses

Job description

Overview

Who we are : A leading Financial Services company.

What we do : We offer affordable and reliable financial services to the emerging consumer.

What we are looking for : A Social Media Specialist.

Responsibilities

• Initiate and execute on creative content strategies that align with the company brand
• Copywriting of all social media posts according to the brand guidelines
• Conduct market research analysis to identify trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance
• Keep abreast of government regulations and emerging web technology to ensure regulatory compliance by reviewing current policies and SOPs
• Participate in the development and implementation of online marketing strategy with overall responsibility for social media implementation
• Conduct online marketing initiatives
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives
• Responsible for setting up or optimising analytics tools for tracking visitors' behaviours
• Manage tracking and reporting of social media activities on all platforms
• Conduct financial modelling, monitoring and reporting for online marketing programmes or website revenue forecasting
• Execute digital competitions (planning, design, sign-off and execution)
• Identify, evaluate and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns
• Propose online or social media channel campaigns to marketing leaders
• Collaborate with web, IT, service providers and graphic design staff to create multimedia social media content that conforms to brand and company visual format
• Contribute to the identification and development of commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled functionality and inform social media marketing tactics
• Execute and manage social media campaigns or promotional strategies with sales, operations and other key stakeholders
• Assist in the evaluation and negotiation of contracts with vendors or online partners
• Attend bi-annual monthly performance meeting with Digital Marketing Manager
• Maintain knowledge of current digital marketing methodology and practices

Qualifications

• Bachelor’s degree or Advanced Diploma
• Social Media and Digital Marketing courses
• Minimum 5 years Digital Marketing and Social Media Platforms Experience (Facebook, Twitter, LinkedIn, Instagram and TikTok)
• Minimum 3 years (advantageous not necessity) Fintech and / or Financial Services experience
• Knowledge of marketing and communication processes
• Knowledge of content creation (video and static)