Social Media Marketing Manager

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading marketing agency in Johannesburg is seeking an experienced Social Media Marketing Manager. You will create and implement a comprehensive social media strategy, develop engaging content, and analyze campaign effectiveness. The ideal candidate has a Bachelor's degree in Marketing and proven experience in social media marketing. This role offers the opportunity to work with dynamic teams and drive brand engagement.

Qualifications

• Expertise in creating and implementing social media strategies.
• Strong communication and digital marketing skills required.
• Proven track record of managing successful social media campaigns.

Responsibilities

• Create and implement a comprehensive social media strategy.
• Monitor, analyze, and report on social media performance.
• Plan and manage social media marketing campaigns.

Skills

Social Media Marketing

Social Media Optimisation

Digital Marketing

Content Strategy Development

Analytical Skills

Education

Bachelor’s degree in Marketing or a related field

Tools

Hootsuite

Sprout Social

Meta Business Suite

Analytics tools (Sprinklr, GA4)

Job description

Overview

Social Media Marketing Manager required in Johannesburg.

Duties and Responsibilities

• Create and implement a comprehensive social media strategy aligned with business goals and brand messaging.
• Develop, curate, and schedule engaging and relevant content, including text, images, and videos, for various social media channels.
• Monitor, analyse, and report on social media performance using analytics tools (Sprinklr, GA4); adjust strategies as needed.
• Plan, launch, and manage social media marketing campaigns, including paid promotions, to achieve specific objectives like lead generation or increased brand reach.
• Track key performance indicators (KPIs), such as reach, engagement, and follower growth, using analytics tools to assess campaign effectiveness.
• Stay updated on emerging social media trends, algorithm changes, and best practices to inform strategy and content decisions.
• Produce reports on social media performance, providing insights and recommendations for future strategy optimisation.
• Understand, implement pixels and tags on sites and making sure tags are working as required.

Requirements & Qualifications

• Expertise in Social Media Marketing and Social Media Optimisation (SMO).
• Strong Communication and Digital Marketing skills.
• Ability to develop and execute effective Content Strategies.
• In-depth knowledge of social media management and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Proven track record of managing successful social media campaigns and projects.
• Excellent analytical skills to measure and evaluate social media performance.
• Bachelor’s degree in Marketing or a related field.
• Experience in the advertising or digital industry.