Social Media Marketing Coordinator

Core Group; Johannesburg; On-site; ZAR 25 000 - 45 000; Full time

Job summary

An established industry player is seeking a Social Media Marketing Coordinator to enhance its online presence. This role involves creating compelling content, managing social media campaigns, and analyzing performance metrics to optimize strategies. You'll collaborate with creative teams and support broader marketing initiatives, ensuring a consistent brand voice across platforms. If you're passionate about social media and eager to grow in a dynamic environment, this opportunity is perfect for you. Join a team that values creativity and innovation in the fast-paced digital marketing landscape.

Qualifications

• 2-3 years of experience in social media and digital marketing.
• Proficient in social media management tools and content creation.

Responsibilities

• Create and manage engaging content for social media platforms.
• Assist in developing and executing social media strategies.

Skills

Social Media Management

Content Creation

Digital Marketing

Communication Skills

Copywriting

Education

Qualification in Marketing

Qualification in Communications

Tools

Social Media Management Tools

Content Creation Platforms

Job description

Job title : Social Media Marketing Coordinator

Job Location : Gauteng, Johannesburg

Deadline : May 16, 2025

Key Responsibilities

1. Content Creation and Management

• Develop and create engaging content (text, imagery, and video) for various social media platforms.
• Maintain a consistent brand voice and visual identity across all channels.
• Schedule and publish content using social media management tools.
• Monitor social media for industry trends and relevant news.
• Coordinate external paid media marketing briefs related to digital marketing activities, including key events.
• Prepare and manage paid media campaign briefs (text, artwork links, budgets, audience targeting).
• Obtain final approval on all briefs from the Campaign Manager and Performance Media Strategist before campaigns go live.

Social Media Strategy and Execution

• Assist in the development and execution of effective social media strategies.
• Research and analyse target audiences to identify the most relevant platforms and messaging.
• Monitor key social media metrics (e.g., engagement, reach, conversions).
• Analyse campaign performance data to optimise content and strategies.

Marketing Support

• Support wider marketing initiatives by creating and managing social media campaigns.
• Contribute to the development of marketing briefs and integrated marketing plans.
• Monitor and update the company’s digital footprint, including social media platforms and website content.

Other Duties

• Stay abreast of the latest social media trends, tools, and best practices.
• Attend events to produce live content and enhance event visibility online.

Requirements

1. Relevant qualification in Marketing, Communications, or a related field.
2. 2–3 years’ experience in social media and digital marketing.
3. Proficiency in social media management tools and content creation platforms.
4. Strong communication and copywriting skills.
5. Experience in briefing and coordinating with creative teams and external agencies.
6. A collaborative and proactive approach with a willingness to learn and grow.