Social Media Manager - Instagram

Heaven Gifts; Gauteng; Remote; ZAR 200,000 - 300,000; Full time

Job summary

Heaven Gifts is seeking an Instagram Manager who will drive brand engagement through creative content strategies tailored for the Indian market. This role involves managing Instagram campaigns, fostering audience engagement, and collaborating with a global team. Ideal candidates will possess a Bachelor's in Marketing or related field and have 3-5 years of experience in social media management, particularly on Instagram.

Benefits

Competitive salary and performance-linked bonuses

Creative freedom to shape brand’s Instagram voice

Career development opportunities

Supportive culture valuing innovation and inclusivity

Qualifications

• 3–5 years of experience managing Instagram for a lifestyle, fashion, or consumer tech brand.
• Proven success growing an Instagram audience and launching campaigns.
• Trend-savvy and deeply connected to Indian Gen Z and Millennial culture.

Responsibilities

• Lead the planning and execution of Instagram content strategies.
• Collaborate with designers and copywriters for high-impact visuals.
• Interact daily with followers to cultivate a loyal community.

Skills

Instagram algorithms

Content formats

Engagement best practices

Analytics tools

Bilingual in English and Hindi

Knowledge of social media regulations

Education

Bachelor’s degree in Marketing, Communications, or Digital Media

Tools

Meta Business Suite

Instagram Insights

Google Analytics

Job description

About the job

About HeavenGifts

HeavenGifts was founded in 2007 and has been a pioneer in China's e-vapor industry, witnessing and driving the industry's rapid development. In 2009, we established heavengifts.com to embark on the international journey of e-vapor products, building a bridge for domestic brands to enter the global market. From 2018 to 2021, we successfully transformed into a global brand owner, launching renowned brands such as ELFBAR and LOST MARY. Our business now covers over 100 markets worldwide, with more than 100,000 retail outlets, serving over 50 million adult users. We are committed to becoming a globally recognized and trusted new generation tobacco brand.

Job Responsibilities

Instagram Strategy & Growth

• Lead the planning and execution of localized Instagram content strategies to engage adult consumers in the Indian market.
• Build a strong, visually-driven brand identity through curated feed posts, Reels, Stories, and Highlights.
• Align content with product launches, promotions, seasonal moments, and local cultural trends.

Content Creation & Curation

• Collaborate with designers, photographers, and copywriters to produce high-impact visuals and compelling captions.
• Create and manage a consistent posting calendar, including short-form video content tailored for Reels.
• Leverage UGC, influencer collaborations, and viral formats to drive reach and relatability.

Audience Engagement & Community Building

• Interact daily with followers via comments, DMs, polls, stickers, and live sessions.
• Cultivate a loyal digital community by encouraging feedback, participation, and co-creation.
• Identify brand advocates and micro-influencers to amplify reach and trust.

Campaign Execution & Reporting

• Launch Instagram-specific campaigns such as giveaways, story series, and hashtag challenges.
• Monitor key performance indicators (follower growth, reach, engagement rate, click-throughs) and report on outcomes.
• Adjust content strategies based on data insights and platform algorithm updates.

Brand Compliance & Sensitivity

• Ensure that all Instagram content complies with India’s digital advertising regulations, platform policies, and age-restriction requirements.
• Collaborate with legal and compliance teams to flag sensitive content areas and uphold responsible messaging.

What We’re Looking For

Education & Experience

• Bachelor’s degree in Marketing, Communications, or Digital Media
• 3–5 years of experience managing Instagram for a lifestyle, fashion, consumer tech, or youth-focused brand
• Proven success growing an Instagram audience and launching high-performing campaigns in India

Key Skills

• In-depth understanding of Instagram algorithms, content formats, and engagement best practices
• Strong visual aesthetic and ability to direct creative assets (photoshoots, reels production)
• Skilled in analytics tools (Meta Business Suite, Instagram Insights, Google Analytics)
• Bilingual in English and Hindi (Tamil/Telugu/Kannada a plus)
• Knowledge of social media regulations in India for adult products is preferred

Personal Traits

• Trend-savvy and deeply connected to Indian Gen Z and Millennial culture
• Creative storyteller and strategic thinker
• Detail-oriented, agile, and able to work in a fast-paced, remote-first team
• Passionate about building brand love through digital communities

What You'll Gain by Joining Us

• Competitive salary and performance-linked bonuses
• Creative freedom to shape the brand’s Instagram voice in one of the world’s most dynamic digital markets
• Cross-border collaboration with a global brand team and access to international resources
• Career development opportunities in a fast-growing lifestyle tech category
• A supportive culture that values innovation, inclusivity, and user-first thinking

HeavenGifts is looking forward to your joining and creating a brighter future together.

HeavenGifts – Innovation, Sustainability, Responsibility.