Social Media Manager - German speaker

The Global Talent Co.; Johannesburg; Remote; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in hair health is seeking a Social Media Manager to boost their growth. You will develop and execute organic content strategies across multiple platforms, engage with communities, and collaborate with cross-functional teams. This remote position requires creativity, insight, and a passion for wellness, positioning you to make a significant impact.

Qualifications

• 3–5+ years of experience managing social media for DTC brands.
• Hands-on experience with UGC pipelines and ambassador programs.
• Deep understanding of platform-native content for key social media platforms.

Responsibilities

• Develop and manage a comprehensive, platform-specific content calendar.
• Lead daily engagement across various social platforms.
• Monitor cultural trends and test new content formats.

Skills

Copywriting

Storytelling

Visual content creation

Community engagement

Analytics

Tools

Canva

Adobe Suite

Hootsuite

CapCut

Scheduling platforms

Job description

Social Media Manager – (German speaker) Full-time, Remote

About Us:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

The company you will work with is redefining the fight against hair loss through cutting-edge biomedical engineering. Their patented wearable device stimulates natural hair regrowth without drugs, side effects, or compromises. After a successful product launch and strong early traction, they are scaling rapidly and seeking a Social Media Manager to lead their next growth phase. The team is ambitious, science-driven, and passionate about building life-changing solutions, with a culture of rapid experimentation, data-informed decision-making, and cross-functional collaboration.

The Role:
As Social Media Manager, you will take full ownership of the company’s organic content strategy, daily execution, and community engagement across Instagram, TikTok, LinkedIn, YouTube, Reddit, and emerging platforms. You will craft platform-native content, nurture brand ambassadors, and build a thriving community that strengthens organic and paid marketing efforts. This role involves close collaboration with Marketing, Design, Performance, and Content teams to bring the brand story to life, driving engagement, virality, and trust at scale.

Key Responsibilities:

Content Strategy & Creation

• Develop and manage a comprehensive, platform-specific content calendar.
  

• Plan, create, and publish engaging video, reels, carousels, stories, polls, and UGC-based content.
  

• Translate scientific concepts into visually appealing, emotionally resonant storytelling.
  

• Maintain and evolve a brand voice that is empowering, science-backed, and accessible.
  

Community Management

• Lead daily engagement across Instagram, TikTok, Reddit, Trustpilot, and other platforms.
  

• Respond to comments, DMs, and community questions to foster a supportive and loyal community.
  

UGC & Ambassador Program

• Build and manage relationships with micro-influencers, early adopters, customers, and brand advocates.
  

• Source, curate, and repurpose UGC to amplify authenticity and social proof.
  

• Collaborate with the paid marketing team to adapt UGC for ads.
  

Trendspotting & Experimentation

• Monitor cultural trends, social conversations, algorithm updates, and competitor activity.
  

• Test new content formats, themes, and creative approaches to drive virality and audience growth.
  

Collaboration & Creative Briefing

• Work closely with Designers and Editors to brief assets aligned with campaigns.
  

• Share performance insights to refine content strategies.
  

Analytics & Reporting

• Define and track KPIs including audience growth, engagement, video views, and UGC volume.
  

• Provide actionable insights to leadership to inform ongoing strategy.
  

What Success Looks Like (First 6–12 Months):

• Double the social media audience and community engagement rates.
  

• Build a consistent, high-performing UGC pipeline.
  

• Establish the brand as a leading voice in hair health, confidence, and wearable technology.
  

• Launch and scale an ambassador program for greater organic reach.
  

• Deliver creative assets that drive both organic and paid growth.
  

Ideal Candidate:

• 3–5+ years of experience managing social media, content, or community for DTC, wellness, beauty, or health brands.
  

• Exceptional copywriting, storytelling, and visual content creation skills.
  

• Deep understanding of platform-native content for TikTok, Instagram, YouTube Shorts, LinkedIn, and emerging platforms.
  

• Hands-on experience with UGC pipelines, ambassador/influencer programs, and organic growth strategies.
  

• Proficiency with tools such as Canva, CapCut, Adobe Suite, and scheduling platforms like Later, Planoly, or Hootsuite.
  

• Analytical mindset with the ability to extract actionable insights from platform data.
  

• Highly creative, proactive, and eager to test and iterate.
  

• Passion for beauty, wellness, or science-backed consumer products is a strong plus.
  

Additional Info:

• Remote-friendly (within European time zones).

This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results!

At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.