Social Media Manager And Marketer

Ability Recruitment; Johannesburg; On-site; ZAR 200,000 - 400,000; Full time

Job summary

An established industry player is looking for a passionate Social Media Manager to enhance their digital presence. This role involves developing comprehensive strategies, creating engaging content, and utilizing analytics to drive engagement across platforms like Facebook, Instagram, and TikTok. The ideal candidate will have a strong background in digital marketing within the retail sector, a knack for crafting compelling narratives, and the ability to stay ahead of social media trends. Join a dynamic team where your creativity and expertise will help shape the brand's online identity and connect with a broader audience.

Qualifications

• 2+ years of experience in social media management and digital marketing.
• Proven track record of successful social media campaigns.

Responsibilities

• Develop and implement social media strategies to promote the brand.
• Create engaging content tailored to the target audience.

Skills

Social Media Management

Digital Marketing

Content Creation

Communication Skills

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Photoshop

Canva

Social Media Analytics Tools

Job description

Reference : JHB-RC-1

We are seeking a dynamic and experienced Social Media Manager and Marketer to join our team.

The ideal candidate will have a passion for social media, a keen understanding of digital marketing strategies, and a strong background in the retail sector.

Duties & Responsibilities

1. Develop and implement comprehensive social media strategies to promote the brand and increase engagement across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
2. Create and curate high-quality, engaging content (including text, image, and video) that is tailored to our target audience and aligns with our brand identity.
3. Monitor social media channels for trends, feedback, and opportunities to engage with customers and respond to inquiries and comments in a timely and professional manner.
4. Collaborate with the marketing team to develop integrated campaigns that drive traffic to our shopping centre and increase sales for our retailers.
5. Utilize social media analytics tools to track and report on key metrics, evaluate campaign performance, and identify areas for improvement.
6. Stay up to date with the latest social media trends, best practices, and platform updates, and incorporate innovative strategies to optimize our digital presence.
7. Build and maintain relationships with influencers, bloggers, and other relevant stakeholders to amplify our brand message and reach new audiences.
8. Monitor competitors' social media activities and identify opportunities to differentiate the Company and gain a competitive edge.

Requirements

1. Bachelor's degree in Marketing, Communications, or related field.
2. Minimum of two years of experience in social media management and digital marketing, preferably in the retail sector.
3. Proven track record of developing and executing successful social media campaigns that drive engagement, increase followers, and generate leads.
4. Strong understanding of social media platforms, algorithms, and best practices.
5. Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with our target audience.
6. Proficiency in social media analytics tools and the ability to interpret data to inform decision-making.
7. Knowledge of Photoshop, Canva, or other graphic design tools is desirable.

Package & Remuneration: R - R - Monthly