Social Media Manager

Humankind Group; Wes-Kaap; On-site; ZAR 30 000 - 60 000; Full time

Job summary

Join a dynamic marketing team as a Social Media Specialist, where you'll craft innovative strategies and drive brand awareness through impactful social media campaigns. This role is perfect for a creative thinker passionate about building online communities and analyzing digital trends. Collaborating closely with marketing and design teams, you'll ensure a consistent brand presence across major platforms like Facebook, Instagram, and LinkedIn. If you're ready to lead exciting campaigns in a purpose-driven organization that values innovation and results, this is the opportunity for you.

Qualifications

• 5+ years of experience in Digital Marketing and managing social media platforms.
• Strong copywriting skills for engaging multimedia content.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Monitor online sentiment and engage with customers professionally.

Skills

Social Media Management

Copywriting

Digital Marketing Analytics

Communication Skills

Creative Thinking

Education

Grade 12 / Matric Certificate

Bachelor’s degree in Marketing

Tools

Social Media Analytics Tools

Content Management Systems

Job description

Job Opening: Social Media Specialist

Location: Cape Town, South Africa

Industry: Digital Marketing / Fintech / Financial Services

Reports To: Digital Marketing Manager

An exciting opportunity is available for a Social Media Specialist to join a dynamic and fast-paced marketing team. This role is ideal for a creative, strategic thinker with a passion for building engaged online communities and driving brand awareness through powerful social media campaigns.

The Role

The Social Media Specialist will be responsible for the strategic planning, creation, execution, and management of content across multiple social media platforms. The ideal candidate will have a strong understanding of digital trends and analytics, as well as excellent communication skills to interact with both internal teams and external audiences.

This role involves close collaboration with marketing, design, and technical teams to ensure a consistent and engaging brand presence across Facebook, Twitter, Instagram, LinkedIn, and TikTok.

Key Responsibilities

• Develop and execute innovative social media strategies aligned with brand objectives.
• Write and schedule on-brand, engaging copy and multimedia content for all social platforms.
• Conduct research on market trends, social topics, and competitor performance to inform campaigns.
• Monitor online sentiment and respond to customer engagement in a timely and professional manner.
• Run, track, and optimize social media campaigns, including paid ads and promotions.
• Analyze and report on key performance metrics (KPIs) across platforms.
• Manage tools for tracking user behavior, engagement, and campaign performance.
• Plan and execute digital competitions and other interactive marketing initiatives.
• Stay informed about digital marketing best practices, tools, and emerging technologies.
• Contribute to continuous improvement of the broader digital marketing strategy.

Requirements

• Grade 12 / Matric Certificate (or equivalent)
• Bachelor’s degree or Advanced Diploma in Marketing, Communication, or a related field
• Minimum 5 years of experience in Digital Marketing
• Minimum 5 years managing major social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
• Strong copywriting and content creation skills (both video and static formats)
• Familiarity with digital marketing analytics and reporting tools

Preferred but not essential:

• Experience in fintech or financial services
• Understanding of website functionality and eCommerce trends

Skills & Competencies

• Excellent written and verbal communication
• Strong presentation and interpersonal skills
• Attention to detail and strong organizational abilities
• Analytical mindset with the ability to interpret data into insights
• Creative thinking and problem-solving skills
• Ability to work collaboratively and manage multiple priorities

This is an exciting opportunity to work in a purpose-driven organization where innovation, creativity, and results are highly valued. If you're ready to take the lead on impactful social media campaigns and grow in a thriving digital environment, we’d love to hear from you.

Apply now to be part of something big!