Social Media Manager

Communicate Recruitment; Wes-Kaap; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading global developer of sport apparel is seeking a Social Media & Digital Marketing Specialist to enhance brand presence across digital platforms. The ideal candidate will have over 5 years of experience in digital marketing, excellent content creation skills, and a proactive mindset. This full-time, in-office role offers the chance to be part of a dynamic marketing team focused on innovative brand strategies.

Qualifications

• Minimum 5 years of experience in social media and digital marketing.
• Excellent written and visual content creation skills.
• Hands-on experience with major social platforms and analytics tools.

Responsibilities

• Develop and execute social media strategy.
• Manage daily social media community engagement.
• Produce monthly performance reports.

Skills

Social media strategy development

Content creation (photo, video, text)

Digital advertising knowledge

Analytical skills

Project management

Communication skills

Education

Degree or diploma in Marketing or related field

Tools

Analytics tools

Social media scheduling software

Job description

Position: Social Media & Digital Marketing Specialist

Department: Marketing

Location: Cape Town

Industry: Sport Apparel / Lifestyle Brand

A leading global developer and marketer of high-performance sport apparel is looking for a Social Media & Digital Marketing Specialist to join their fast-paced Marketing team.

This role is perfect for someone who thrives in a creative, strategic environment and has a solid understanding of building brand presence across digital and social platforms — locally and internationally.

Key Responsibilities:

• Develop and execute the full social media strategy to support product launches, athlete sponsorships, brand campaigns, events, and trade shows.
• Manage daily social media community engagement across all platforms — including comments, direct messages, and overall follower interaction.
• Own and execute the social media content calendar, ensuring consistent and engaging posts aligned with the broader marketing plan.
• Distribute and syndicate content for global use via third-party sharing platforms or direct exports.
• Respond to customer queries on social channels within agreed response times.
• Provide monthly strategic input with fresh content ideas and campaign recommendations.
• Implement content for global markets, with attention to localisation and audience-specific messaging.
• Analyse audience targeting across platforms and adjust strategies for optimisation.
• Advise on improvements for customer engagement, feedback, and social media integration with web platforms.
• Plan and execute targeted digital advertising campaigns across Meta, Google (text, banner, and video), and YouTube.
• Monitor digital trends, competitors, and community feedback using relevant tools, and share insights with the team regularly.
• Produce standard monthly performance reports for internal review.
• Assist with tracking and managing the digital marketing budget.

Requirements:

• Minimum 5 years of experience in social media and digital marketing roles.
• Excellent written and visual content creation skills (photo, video, text).
• Hands-on experience with all major social platforms, analytics tools, and scheduling software.
• Strong knowledge of online marketing strategy and digital advertising channels.
• Excellent organisational skills, detail orientation, and ability to manage multiple projects.
• A collaborative, proactive mindset with strong communication skills.
• Degree or diploma in Marketing, Communications, Public Relations, Journalism, or related field is an advantage.

Ideal Candidate:

• Confident, self-motivated, and passionate about sport and lifestyle brands.
• Comfortable taking ownership while staying aligned with team goals.
• Driven by data, audience insights, and content performance metrics.
• Eager to be part of a high-performing, forward-thinking brand.

This is a full-time, in-office role

Apply now to be part of something bold and fast-moving.