Social Media Manager

Paaq; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

PAAQ, a leading startup focused on redefining knowledge sharing with AI tools, is seeking a creative Social Media Manager in Johannesburg. This role involves crafting engaging content, managing community interactions, and planning social campaigns across varied platforms. Join a passionate team dedicated to reshaping how expertise is shared and leverage your skills in a vibrant environment with opportunities for career growth.

Benefits

Competitive salary plus performance incentives

Opportunity for creative leadership

Qualifications

• 3+ years managing social media for a consumer app or event brand.
• Proven track record of engaging audiences on platforms like Instagram, LinkedIn, and TikTok.
• Portfolio showcasing strong visual and copywriting skills.

Responsibilities

• Craft engaging posts and event teasers for diverse regions.
• Monitor and respond to user interactions and build relationships.
• Collaborate with design to maintain a consistent brand aesthetic.

Skills

Content Creation

Community Management

Visual Communication

Performance Tracking

Collaboration

Education

Bachelor's degree in Marketing

Tools

ChatGPT

ClickUp

Buffer

Hootsuite

Job description

Get AI-powered advice on this job and more exclusive features.PAAQ connects users with verified experts for instant 1 : 1 video consultations (PAAQ App) and powers interactive audience engagement at events (PAAQ Event).

We're on a mission to redefine knowledge sharing and need a creative, strategic storyteller to own our social presence.Key ResponsibilitiesContent Creation & Curation : Craft engaging posts, stories, reels and event teasers for both PAAQ App and PAAQ Event, tailored to diverse regions (e.g., South Africa, US)Visual Direction : Collaborate with design to develop on-brand graphics, GIFs, and short videos; maintain consistent, high-impact aestheticCommunity Management : Monitor and respond to comments, DMs, and mentions; build genuine relationships with users and expertsCampaign Strategy : Plan and execute social campaigns around our products and event partnershipsPerformance Tracking : Use analytics (reach, engagement, conversion) to refine content strategy; report on KPIs weekly / monthlyCollaboration & Communication : Work cross-functionally with Marketing, Product, and Events teams to ensure a unified brand voiceAI & Tools Proficiency : Leverage ChatGPT for ideation and copy refinement; manage tasks and workflows in ClickUp or similar PM toolWho You AreCreative Visionary : You have a keen eye for visuals and know which formats resonate in each marketExcellent Communicator : You write clearly, speak persuasively, and thrive on feedback and iterationTeam Player : You're collaborative, open-minded, and align your social strategy to organizational goalsTech-Savvy : You're comfortable with AI tools like ChatGPT, social schedulers (e.g.

Buffer, Hootsuite), and project management platforms (ClickUp, Asana)Event Enthusiast : You understand live-event dynamics and can amplify in-person engagement onlineOptional Bonus : Experience in creative direction or art-directing shoots / photoshootsQualificationsBachelor's degree in Marketing, Communications, or equivalent experience3+ years managing social media for a consumer app or event brandProven track record of growing audience and engagement on Instagram, LinkedIn, X (Twitter), Facebook, TikTokPortfolio of campaigns showcasing strong visual and copywriting skillsSolid understanding of regional social trends and best practicesWhy Join PAAQ?Be part of a fast-growing startup reshaping how people learn and connectCollaborate with a passionate team in a vibrant Sandton officeCompetitive salary plus performance incentivesOpportunity for creative leadership and career growthReady to shape the future of expert knowledge sharing?Send your CV, portfolio links, and a brief note on your favourite social campaign to

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Social Media Manager • Johannesburg, Gauteng