Social Media Manager

Control Risks; Johannesburg; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading company in risk management is looking for a Social Media Manager to enhance their social media strategy, ensuring alignment with brand identity and business objectives. This role involves content creation, campaign monitoring, and community engagement, crucial for strengthening audience connections and driving business success.

Qualifications

• Proven experience as a Social Media Manager or similar role in a B2B environment.
• Strong understanding of social media platforms and their demographics.
• Analytical mindset with the ability to track and interpret campaign performance data.

Responsibilities

• Plan, create, and schedule social media posts aligning with marketing campaigns.
• Monitor and track social media campaigns to measure ROI and identify opportunities for optimisation.
• Help develop and execute a social media strategy aligned with business priorities.

Skills

Social Media Management

Analytical Skills

Communication

Audience Engagement

Content Creation

Tools

Social Media Management Tools

Job description

We are seeking a creative and strategic Social Media Manager who will work closely with senior marketing leadership to develop our social media strategy. This role is pivotal in ensuring that our social media presence aligns with our brand identity and business objectives. You will be responsible for creating, managing and scheduling posts, driving engagement to build meaningful connections with our audience.

This role can sit in Johannesburg, SA or anywhere in the UK, not London specific.

What You'll Do:

• Content Scheduling and Management:
• Plan, create, and schedule social media posts, ensuring alignment with marketing campaigns, brand and tone of voice.

• Maintain consistency across all platforms, tailoring content to resonate with specific audiences.

Platform Strategy:

• Manage how each platform supports different aspects of the brand and its audience.
• Help develop and execute a social media strategy that aligns with the firm’s business priorities and goals.
• Implement policy and guidelines in collaboration with the marketing team to ensure effective participation in social media efforts firm wide.

Campaign Tracking and Optimisation:

• Monitor and track social media campaigns to measure ROI and identify opportunities for optimisation.
• Use data insights to refine content strategy and maximize engagement and conversion rates.
• Help develop and run social listening.

Who You Are:

• Proven experience as a Social Media Manager or similar role in a B2B environment, including building communities.
• Proficiency in social media management tools.
• Strong understanding of the relative strengths and demographics of all key social media platforms, to optimise our reach and potential in accordance with marketing priorities.
• Sophisticated understanding of the evolving role of video in B2B social media.
• Analytical mindset with the ability to track, analyse, and interpret campaign performance data.
• Excellent communication and organizational skills.
• A deep understanding of brand alignment and business objectives.
• Knowledge of emerging social media trends and tools.