Social Media Manager

We are seeking a social media manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity.

Objectives of this role

1. Increase engagement for existing audiences with high-quality social initiatives.
2. Acquire new followers by filling gaps in our marketing content output.
3. Align our brand with new and emerging trends.
4. Improve ROI through more consistently on-target messaging.
5. Identify new channels to embed our brand that align with our marketing direction.
6. Glean insights from social data using monitoring tools.

Responsibilities

1. Use social media tools to craft and release content to our social channels.
2. Develop social media campaigns in collaboration with the marketing team.
3. Become an extension of the company’s brand to connect with existing customers and acquire new ones.
4. Analyse the company’s social strategy to make frequent improvement suggestions.
5. Establish key performance indicators to understand the efficacy of existing social campaigns and adjust strategy for further optimizations.

Preferred qualifications

1. Significant experience leading a brand's social media initiatives.
2. Keen understanding of how to craft effective social media strategies.
3. Strong familiarity with computers, email clients, and project management software.
4. 2 years experience with social media tools.
5. Capable with database query languages such as SQL.