Social Media Manager

The Legends Agency; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in the retail and online food supply industry seeks a dynamic, creative Social Media & Marketing Coordinator. This full-time role involves managing social media strategies, executing marketing campaigns, and creating engaging visual content. The ideal candidate will possess strong graphic design skills and a solid understanding of marketing principles.

Qualifications

• Minimum of 2 years experience in a similar role.
• Portfolio showcasing previous design and content work.
• Diploma or Degree required.

Responsibilities

• Develop and manage social media strategies across various platforms.
• Design and maintain brand's visual identity.
• Plan and execute marketing campaigns.

Skills

Time Management

Communication

Creativity

SEO Knowledge

Graphic Design

Education

Diploma or Degree in Marketing, Graphic Design, Communications

Tools

Adobe Creative Suite

Canva

Meta Business Suite

Hootsuite

Google Analytics

Job description

Job Specification : Social Media Manager, Marketing Assistant and Graphic Designer

Company : My Client (Retail and Online Food Supply Industry)

Location : Cape Town

Employment Type : Full-Time

Reports To : General Manager & Marketing Specialist

Salary : R30 pm

Job Overview

My client is seeking a dynamic, creative, and versatile Social Media & Marketing Coordinator with strong graphic design capabilities.

This hybrid role combines social media strategy, marketing execution, and visual brand development.

The ideal candidate is both strategically minded and creatively driven, able to manage digital engagement while producing high-quality, on-brand design assets.

Key Responsibility Areas

1. Social Media Strategy & Management

• Develop, implement, and manage social media strategies across Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Create and schedule original, engaging content (text, images, videos, infographics).
• Monitor industry trends, competitor activities, and audience engagement.
• Respond to comments and messages promptly and professionally.
• Track key metrics and prepare performance reports with actionable insights.

1. Marketing Campaigns & Coordination

• Support the planning and execution of digital and traditional marketing campaigns.
• Conduct market research to inform strategic decisions and identify customer trends.
• Collaborate with the marketing team and management to promote new products, seasonal offers, and events.
• Assist in event planning (pop-ups, trade shows, launches), including logistics, branding, and promotion.

1. Graphic Design & Brand Identity

• Design and maintain the brand's visual identity including logos, typography, and brand guidelines.
• Create digital marketing materials: banners, email templates, advertisements, social media graphics, web assets.
• Produce print collateral such as brochures, flyers, posters, packaging, signage, and promotional materials.
• Support internal communications with visually cohesive templates, reports, and presentations.

Additional Responsibilities

• Website & Digital Asset Management

• Collaborate with web developers to ensure an attractive, intuitive, and up-to-date website.
• Implement SEO best practices and monitor website analytics.
• Regularly update website content, including product listings.

• Email Marketing & CRM

• Design and execute targeted email campaigns.
• Segment mailing lists and track email engagement.
• Maintain customer databases and implement CRM strategies.

• Advertising & Promotions

• Plan, launch, and manage paid campaigns using Google Ads, Facebook Ads, and Instagram Ads.
• Optimize ad performance through testing and analytics.

• Partnerships & Influencer Collaborations

• Identify and pursue partnership opportunities with influencers, bloggers, and brands.
• Coordinate co-branded campaigns and collaborative marketing initiatives.

• Print & Production Management

• Design print advertisements and liaise with printers to ensure quality.

• Event & Campaign Materials

• Develop visuals for events, activations, and campaigns.

• Reporting & Budget Management

• Report on campaign performance and manage marketing budget.

Required Skills & Attributes

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Experience with social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite).
• Understanding of marketing principles for print and digital media.
• Excellent time management, communication, and multitasking skills.
• Knowledge of SEO, Google Analytics, and paid advertising platforms.
• Strong creative vision and attention to visual detail.

Educational & Experience Requirements

• Diploma or Degree in Marketing, Graphic Design, Communications, or related discipline.
• Minimum of 2 years experience in a similar role.
• Portfolio showcasing previous design and content work.

Desired Skills & Work Experience

• Web Design, Retail experience.

This job is active and available.