Social Media Manager

Momentum; Centurion; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading financial services group in Centurion, South Africa, seeks a Social Media Manager to elevate brand presence through innovative content creation and community engagement. The role requires a Bachelor's degree and 3-5 years of relevant experience, with a strong focus on analytical skills and content strategy. Join a dynamic team dedicated to building meaningful customer connections and increasing brand visibility.

Qualifications

• 3-5 years Social Media management experience in a corporate or agency setting.
• Experience using various social analytical software.
• Experience reporting on social performance against KPI’s.

Responsibilities

• Lead the creation, planning, and execution of social media content.
• Measure the success of social media campaigns based on defined metrics.
• Develop and manage social media strategy aligned with business objectives.

Skills

Social media management

Audience research

Content creation

Analytical skills

Education

Bachelor’s degree in Communication, Marketing, Journalism or related qualification

Tools

Social media analytical software

Job description

Momentum Group Limited (Momentum Group) is a significant player in South Africa's life insurance and integrated financial services sectors. We are a proud Level 1 B-BBEE South African-based group dedicated to building and protecting our clients' financial dreams. Our client-facing retail and specialist brands, including renowned names such as Momentum, Metropolitan, Guardrisk, and Eris Properties, play a pivotal role in fulfilling this purpose.

Our federated model emphasises empowerment, accountability, and continuous engagement with all our stakeholders. Designed in close consultation with leaders across the group, this operating model aims to unleash each business unit's inherent energy and commercial drive through our collaborative federated approach. Visit us at www.momentumgroupltd.co.za.

Disclaimer: As an applicant, please verify the legitimacy of this job advert on our company career page.

Role Purpose

This role is responsible for leading the creation, planning, and execution of social media content that elevates brand presence, engages communities, and builds storytelling across platforms. The ideal candidate is a digital native who actively seeks out relevant content opportunities and directs compelling social-first campaigns aligned to marketing goals.

Requirements

• Bachelor’s degree in Communication, Marketing, Journalism or related qualification - Essential
• 3-5 years Social Media management experience including developing, planning and managing content in a corporate or agency setting - Essential
• Experience of using various social analytical software
• Experience doing audience research and competitor analysis
• Experience reporting on social performance against KPI’s

Duties & Responsibilities

Internal Processes

• Keep abreast of trends, legislation and best practices within the public relations field as it relates to social media.
• Contribute to the development of social media strategy and policies aligned to the business and marketing strategies.
• Define, track and analyse social media Key Performance Indicators and Return on Investment.
• Measure the success of social media campaigns based on defined metrics.
• Stay up to date with the latest social media best practices and technologies.
• Effectively use social media marketing tools as part of campaigns and initiatives.
• Communicate with industry professionals and influencers via social media to create and strengthen a network.
• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.
• Plan, create, publish and share new content (including original text, images, video and code) daily that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Stay up to date with the latest social media best practices and technologies.
• Set up and optimise company pages within each platform to increase the visibility of the company’s social content.
• Monitor Search Engine Optimisation and customer engagement and suggest content optimisation.
• Moderate user-generated content in line with the moderation policy.
• Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams.
• Capture and analyse the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Work with copywriters and designers to ensure content is informative and appealing.

Client

• Provide expert recommendations and guidance on social content strategy to internal stakeholders.
• Build and maintain relationships with clients and internal and external stakeholders.
• Deliver on service level agreements made with internal and external stakeholders and clients.
• Make recommendations to improve client service within area of responsibility.
• Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.
• Surface insights and content opportunities from social engagement to inform broader business strategies.

People

• Develop and maintain productive and collaborative working relationships with peers and stakeholders.
• Positively influence and participate in change initiatives.
• Continuously develop own expertise in terms of professional, industry and legislation knowledge.
• Contribute to continuous innovation through the development, sharing and implementation of new ideas.
• Take ownership for driving career development.

Competencies

• Interpersonal skills
• Problem solving
• Language and writing skills
• Editing skills
• Communication skills
• Planning and organising
• Stakeholder management
• Networking and relationship building

Behavioural competencies

• Providing Insights
• Developing Strategies
• Managing Tasks
• Generating Ideas
• Embracing Change
• Producing Output
• Exploring Possibilities
• Inviting Feedback

Knowledge

• Knowledge of social media management and strategy
• Excellent knowledge of social media platforms
• Knowledge of social media best practices
• Knowledge of various analytical software