Social Media Manager

Pure Placements; Cape Town; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in Cape Town is hiring a Senior Social Media Manager to drive their social media strategy. This hands-on role involves developing campaigns, managing a team, and engaging with the community across various platforms to ensure brand consistency and success.

Qualifications

• 3-5+ years of experience in social media, digital marketing, or content strategy.
• Proven success in developing and executing social media campaigns.
• Strong copywriting and storytelling skills.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Manage the content calendar and ensure timely, high-quality, and on-brand content delivery.
• Lead content creation efforts, including copywriting, design, and influencer collaborations.

Skills

Strategic thinking

Copywriting

Leadership

Project management

Digital marketing

Community management

Education

Bachelor’s degree in Marketing, Communications, Digital Media or equivalent

Tools

Meta Business Suite

Google Analytics

Tag Manager

Job description

• We're Hiring : Senior Social Media Manager
• Location : On-site

Are you a strategic thinker with a passion for storytelling and digital engagement? We’re looking for a Senior Social Media Manager to lead and elevate our client’s social media presence across all platforms.

• About the Role

As the Senior Social Media Manager, you’ll be the driving force behind client's social media strategy—from ideation to execution. You’ll work closely with clients to understand their goals, craft compelling campaigns, and deliver measurable results. This is a hands-on, leadership role ideal for someone who thrives in a fast-paced, creative environment.

• Key Responsibilities
• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Manage the content calendar and ensure timely, high-quality, and on-brand content delivery.
• Lead content creation efforts, including copywriting, design, video, and influencer collaborations.
• Mentor and manage junior team members and content creators.
• Oversee community management and ensure timely, brand-aligned engagement.
• Monitor performance metrics and optimize strategies based on insights.
• Stay ahead of trends, platform updates, and competitor activity.
• Collaborate with marketing, PR, and product teams to support broader campaigns.
• Manage paid social campaigns, including budget allocation and performance tracking.
• Ensure brand consistency across all platforms.
• Requirements
• 3–5+ years of experience in social media, digital marketing, or content strategy.
• Proven success in developing and executing social media campaigns.
• Strong copywriting and storytelling skills with a keen eye for detail.
• Proficiency in tools like Meta Business Suite, Google Analytics, and Tag Manager.
• Experience with paid social advertising and campaign optimization.
• Deep understanding of platform-specific best practices (Facebook, Instagram, TikTok, LinkedIn, X / Twitter, YouTube).
• Strong leadership, project management, and communication skills.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• Bonus Skills
• Experience mentoring or managing a team.
• Familiarity with influencer marketing and partnerships.
• Basic design / video editing skills (Canva, Adobe Suite, CapCut).
• Knowledge of SEO and broader digital marketing strategies.
• Industry experience in e-commerce, hospitality, or wine.

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