Social Media Lead

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A recruitment agency in Johannesburg is seeking a Social Media Lead to oversee team recruitment, create strategies, and analyze performance. The ideal candidate will have expertise in social media marketing, a background in digital marketing, and a Bachelor’s degree in Marketing. Strong analytical skills and experience with tools like Hootsuite and GA4 are essential for this role.

Qualifications

• Expertise in Social Media Marketing and Social Media Optimisation (SMO).
• Strong Communication and Digital Marketing skills.
• Ability to develop and execute effective Content Strategies.
• In-depth knowledge of social media management and analytics tools.

Responsibilities

• Oversee the recruitment and training of social media team members.
• Create and implement a comprehensive social media strategy.
• Monitor, analyze, and report on social media performance.
• Plan, launch, and manage social media marketing campaigns.
• Track KPIs and assess campaign effectiveness.
• Stay updated on emerging social media trends.
• Produce reports on social media performance.
• Implement pixels and tags on sites.

Skills

Social Media Marketing

Communication

Digital Marketing

Content Strategy Development

Social Media Management

Analytics Tools

Education

Bachelor’s degree in Marketing or related field

Tools

Hootsuite

Sprout Social

Meta Business Suite

Sprinklr

GA4

Job description

Social Media Lead job vacancy in Johannesburg.

Duties and Responsibilities:

• Oversee the recruitment, onboarding, and ongoing training of social media team members.
• Create and implement a comprehensive social media strategy aligned with business goals and brand messaging.
• Monitor, analyse, and report on social media performance using analytics tools (Sprinklr, GA4); adjust strategies as needed.
• Plan, launch, and manage social media marketing campaigns, including paid promotions, to achieve specific objectives like lead generation or increased brand reach.
• Track key performance indicators (KPIs), such as reach, engagement, and follower growth, using analytics tools to assess campaign effectiveness.
• Stay updated on emerging social media trends, algorithm changes, and best practices to inform strategy and content decisions.
• Produce reports on social media performance, providing insights and recommendations for future strategy optimisation.
• Understand, implement pixels and tags on sites and making sure tags are working as required.

Requirements & Qualifications:

• Expertise in Social Media Marketing and Social Media Optimisation (SMO).
• Strong Communication and Digital Marketing skills.
• Ability to develop and execute effective Content Strategies.
• In-depth knowledge of social media management and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
• Bachelor’s degree in Marketing or a related field.
• Experience in the advertising or digital industry.