Social Media & Influencer Specialist (Remote South Africa)

HireHawk; Johannesburg; Remote; ZAR 400,000 - 600,000; Full time

Job summary

A leading company is searching for a hands-on Social Media & Influencer Specialist to manage their TikTok Shop. This role involves optimizing product listings, tracking performance metrics, and coordinating influencer collaborations. If you're data-savvy and thrive in dynamic environments, you could be the ideal candidate for this exciting opportunity!

Qualifications

• 3+ years of experience in e-commerce, digital marketing, or TikTok Shop management.
• Hands-on experience with TikTok Shop backend and campaign setup.
• Strong understanding of TikTok content trends and creator ecosystem.

Responsibilities

• End-to-end management of TikTok Shop.
• Coordination of influencer collaborations and promotions.
• Tracking performance metrics and reporting on KPIs.

Skills

Analytical mindset

Communication skills

E-commerce

Social media management

Influencer relations

Job description

Job Title: Social Media & Influencer Specialist

Location: Remote (PST/EST hours preferred)
Hours: Full-time

Scope of the Job

We’re looking for a hands-on, data-savvy Social Media & Influencer Specialist to take full ownership of our growing presence on TikTok Shop. This role sits at the intersection of e-commerce, creator partnerships, and performance marketing—perfect for someone who understands both the creative energy and strategic impact of TikTok’s unique ecosystem.

You’ll be responsible for the end-to-end management of our TikTok Shop: from optimizing product listings and tracking performance metrics, to coordinating influencer collaborations, running in-app promotions, and working directly with our TikTok account representative to drive results.

This is not a management role. We’re seeking someone who lives and breathes social media, takes initiative, and gets things done. You’ll also lead influencer outreach, manage gifting programs, and grow community engagement across TikTok, Instagram, and Facebook.

If you thrive in fast-paced environments, love TikTok, and know how to turn trends into conversions, this is the opportunity for you.

What You’ll Do

Shop Management & Optimization

• Maintain and update product listings with fresh content, optimized titles, and accurate inventory
• Monitor and respond to customer messages and inquiries within 24 hours
• Track shop health & compliance metrics (ODR, shipping time, customer satisfaction)
  
  

Performance & Reporting

• Track shop performance metrics (sales, CTR, conversion rate, etc.) and flag trends/issues
• Report weekly on marketing KPIs (traffic sources, product clicks, ad ROI) and adjust strategy accordingly
  
  

Affiliate & Creator Collaborations

• Manage affiliate and creator partnerships through TikTok Shop Creator Marketplace
• Coordinate and schedule live selling sessions with product demos and exclusive offers
• Launch TikTok-exclusive promotions to drive urgency and conversions
• Identify, pitch, and partner with relevant micro and mid-tier influencers
• Launch and manage gifting programs to generate authentic content
• Build and maintain a community on Instagram, Facebook, and TikTok
• Track performance, optimize outreach, and stay ahead of platform trends
  
  

Promotions & Advertising

• Run and update in-app promotions (flash sales, product bundles, discount codes)

• Launch and manage Spark Ads to boost high-performing organic content

3+ years of experience in e-commerce, digital marketing, or TikTok Shop management
Hands-on experience with TikTok Shop backend (Creator Marketplace, campaign setup, shop management)
Strong understanding of TikTok content trends, creator ecosystem, and platform best practices
Analytical mindset — comfortable tracking performance metrics and adjusting strategies
Proactive, organized, and able to juggle multiple priorities in a fast-moving environment
Excellent communication skills — able to manage creators, customers, and internal stakeholders

Bonus:

• Experience running paid media on TikTok (Spark Ads or in-app promotions)
• Experience coordinating live shopping sessions

• Background in working with influencer/affiliate programs