Social Media Executive (SA)

Greenpark; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading global content agency seeks a dynamic Social Media Executive to manage and grow engaged communities for pharmaceutical brands across Western Europe. This role focuses on creating content strategies, community management, and performance reporting, requiring creativity and experience in social media campaigns. Join a diverse team dedicated to impactful content creation and brand growth in a fast-paced environment.

Qualifications

• At least two years’ experience in social media and community management.
• Proven experience in planning and executing campaigns on major brand accounts.

Responsibilities

• Work with Social Media Lead on establishing publishing guidelines.
• Monitor and manage audience interactions on social channels.
• Provide performance insights for monthly content reports.

Skills

Community Management

Social Media Strategy

Engagement

Copywriting

Tools

Meta Platforms

TikTok

Job description

Start date: June

Permanent, remote.

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency.Our Purposeis to help brands create meaningful connections that impact people’s lives through performance-driven contentfor search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’are the values that guide us.

About the role

We are looking for a dynamic Social Media Executivefor a project spanning Western Europe for a pharmaceutical company. This is a dedicated content role with the primary objective of maintaining and growing engaged communities for a number of pharmaceutical brands across several countries in Western Europe. Knowledge of working across languages and countries for a number of social channels is highly preferential for this position.

This role description covers the main aspects of theSocial Media Executiverole. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Whatyou’ll do

• Work with Social Media Lead on establishing publishing guidelines, cadence and content pillars.
  
• Creating response matrices in several languages and creating ways of working around responding to comments and when and where to engage audiences.
  
• To set and maintain a publishing schedule and be responsible for the day-to-day publishing and monitoring of social assets.
  
• To monitor and manage audience and community interactions, including providing correct and timely guidance to audiences interacting with the channel.
  
• Maintain social media calendars/trackers
  
• Ensure that all content meets brand and regulatory guidelines.
  
• Provide performance insights from the channels for the monthly content report and reporting back to the internal business and client on this performance.
  
• Innovate on the social channel to ensure we are growing and delivering content that our audiences want – and to drive conversions as a result.
  
• To grow the social channel from month to month and provide ongoing support on best practice on how to do this and achieve the goals of the client in brand awareness and conversion.

About you

• At least two years’ experience in social media and community management, including proven experience in planning, and executing campaigns and activity on a major brand social media account across multiple platforms, preferably in the UK or Europe.
  
• Thorough understanding of social media platforms, the types of content required for each, with a focus on Meta platforms and TikTok
  
• Experience in building audiences and engagement
  
• Experience working with pharma brands and working effectively within with regulatory restrictions and knowing how to navigate them.
  
• Creative flair with a keen eye for detail – a passion for working in a creative environment and leading creative ideation.
  
• Strong social copywriting experience
  
• Experience in working in multiple languages, working with translators and local resources across multiple different countries.
  
• Ability to work both independently and as part of a team.
  
• Highly organised and able to manage multiple projects at once.
  
• Able to work flexibly in a fast-paced environment, on deadline.
  
• Ability to adapt to evolving social media trends and technologies.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.