Social Media Executive

FAIRMONT; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

An established industry player is seeking a talented Social Media Executive to lead social media initiatives across properties in South Africa and Namibia. This role, based in Cape Town, involves strategic planning and execution of social media strategies, ensuring brand consistency while adapting to local market trends. You will collaborate with hotel teams and PR agencies, manage content creation, and analyze performance metrics to enhance engagement. If you have a passion for social media and a background in hospitality, this is an exciting opportunity to shape the digital presence of a renowned brand in the hospitality sector.

Qualifications

• 3-5 years of social media management experience, preferably in hospitality.
• Proficient in major social media platforms and management tools.

Responsibilities

• Develop and implement social media strategies for multiple hotel brands.
• Coordinate content creation and manage community engagement effectively.

Skills

Social Media Management

Content Creation

Analytical Skills

Communication Skills

Project Management

Education

Bachelor’s degree in Media, Marketing, or Communications

Tools

Sprout Social

Hootsuite

GA4

Looker Studio

Job description

Company Description

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

Scope of Position:

We are looking for a talented Social Media Executive to oversee social media initiatives for our properties in South Africa and Namibia (but not limited to). Based in Cape Town, the ideal candidate will have a deep understanding of both regional and global social media strategies, as well as experience in the hospitality industry.

Specific duties, responsibilities & Key performance areas:

Strategic Planning & Execution:

• Ensure consistent brand voice and visual identity across social media platforms for multiple hotel brands.
• Develop and implement social media strategies aligned with global marketing objectives while considering local market trends, seasonal events, and cultural nuances.
• Collaborate with hotel teams, as well as PR agencies, digital marketing, and partners, to integrate social media strategies with broader brand campaigns.
• Stay informed on platform updates, social media trends, and algorithm changes relevant to the hospitality and travel sectors.

Content Creation & Community Management:

• Coordinate content creation efforts, including photoshoots and video production, ensuring brand alignment and creative excellence for properties in these regions.
• Collaborate with influencers and content creators, managing campaigns that maximise ROI while maintaining consistency across properties.
• Utilise image library to develop and manage regional content calendars, scheduling timely posts aligned with local and global brand campaigns and seasonal events.
• Craft engaging social media copy to increase visibility and engagement.
• Act as the primary social media contact for hotel teams in the region, coordinating updates and ensuring clear communication between internal departments and external agencies.

Analytics & Reporting:

• Utilise social media management tools to track, analyse, and report on performance.
• Prepare monthly reports that assess organic social media performance, offering recommendations to improve engagement and reach across platforms.

Qualifications

• Bachelor’s degree in Media, Marketing, Communications, or a related field.
• 3-5 years of experience managing social media for multiple brands, ideally within the hospitality industry or for an agency.
• Proficiency in major social media platforms (Instagram, Facebook, LinkedIn) and social media management tools (Sprout Social, Hootsuite, etc.).
• Solid understanding of analytics tools and reporting dashboards (GA4, Looker Studio).
• Excellent written and verbal communication skills, with full fluency in English.
• Ability to manage multiple projects across different regions, with exceptional organisational skills.