Social Media & Digital Marketing Manager

Lumina Personnel; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A recruiting agency is looking for a passionate Social Media & Digital Marketing Manager located in Bellville, Cape Town. The ideal candidate should have over 3 years of experience in social media and digital marketing, with a strong understanding of content strategy across various platforms. Responsibilities include developing content, managing campaigns, and driving audience engagement. The offered salary ranges between 33K-43K CTC, depending on experience.

Qualifications

• 3+ years of hands-on experience in social media and digital marketing.
• Strong understanding of social media platforms and trends.

Responsibilities

• Develop and manage the content calendar across multiple platforms.
• Manage and optimise paid digital campaigns across Facebook and Google.
• Analyse performance data and generate monthly reports.

Skills

Social Media Management

Digital Marketing Strategy

Content Creation

Analytical Skills

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Business Suite

Google Ads

Google Analytics

Social Scheduling Tools

Job description

Overview

Social Media & Digital Marketing Manager

Location : Bellville - Cape Town

Salary : 33K-43K CTC (Dep On Exp).

Are you a passionate and detail-oriented designer with a talent for creating visually compelling brand content?

Being responsible for executing both the organic digital marketing strategy,, apply now!

Minimum qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Brand Communications, Media Studies, Journalism, Public Relations, Visual Communication, or a related field.
• 3+ years of hands-on experience in social media and digital marketing, preferably in a premium, design-led or lifestyle brand environment.

Responsibilities

• Develop and manage the content calendar across Instagram, Facebook, Pinterest, TikTok, LinkedIn and other relevant platforms.
• Work with our copy editor to create compelling captions and social copy aligned to our tone of voice.
• Collaborate with designers, stylists, and photographers to create visually engaging content.
• Community management: respond to comments, messages and DMs; grow and engage our online audience.
• Manage and optimise paid digital campaigns across Facebook, Instagram and Google.
• Brief, coordinate and review work with the external digital marketing agency.
• Analyse performance data across paid and organic efforts; generate monthly reports and apply learnings.
• Identify and manage influencer partnerships and brand collaborations.
• Stay on top of social, digital and e-commerce trends.

Advantageous

• Strong understanding of social media platforms, trends, and content best practices.
• Experience in both organic social media and paid digital advertising (Meta and Google Ads).
• Honors degree in Marketing, Brand Management, or Strategic Communication.
• Knowledge of e-commerce and digital marketing performance metrics.

Certifications (preferred but not required)

• Google Ads Certification (Search or Display)
• Meta (Facebook) Certified Digital Marketing Associate or Media Buying Professional
• Google Analytics Certification
• Digital Marketing Certificate from reputable organization
• Short courses in copywriting, content creation, or visual communication

Technical skills

• Proficiency in Meta Business Suite, Google Ads, Google Analytics, and social scheduling tools (e.g. Buffer)
• Strong copywriting and visual communication abilities
• Basic design or layout skills (Canva or Adobe Creative Suite) will be an advantage
• Strong organizational and project management skills and familiarity with platforms like Asana

Apply Now! Subject Line Social Media & Digital Marketing Manager.

Looking forward to meeting you.