Social Media Coordinator

Sable International; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

Sable International seeks a highly motivated Social Media Coordinator for its Cape Town marketing team. This role involves managing organic content and paid social media ads across diverse business areas. The ideal candidate will drive lead generation through engaging content, community management, and insightful reporting, all within a vibrant and innovative environment. Join us to develop impactful campaigns while growing your expertise in social media strategy.

Qualifications

• Proven experience as Social Media Coordinator or Specialist, preferably in an agency.
• Experience in community management and brand reputation crisis management.
• Strong understanding of social media targeting and user behavior.

Responsibilities

• Planning, creating, and publishing engaging content across social media platforms.
• Analysing performance metrics and reporting key insights.
• Monitoring social media channels for audience engagement and trends.

Skills

Community Management

Content Creation

Analytical Skills

Lead Generation

Social Media Strategy

Education

Degree or diploma in Marketing, Communications, or related field

Tools

Meta Business Manager

GA4

Canva

Adobe Photoshop

Hootsuite

Buffer

Sprout Social

Job description

Sable International offers innovative global mobility solutions to international citizens. We create tailor-made solutions to meet the needs of our clients, including offshore investment property, studying abroad, sports recruitment and financial services.

We take pride in our high-performance culture, which is built on the foundation of our Purpose – Realising our Potential – and our four core values of Care, Solve, Grow, and Enjoy. Our company goal is not just a vision for the organisation, it also applies to our staff members. We are committed to supporting their growth and to ensuring they make a meaningful contribution during their time with us.

The staff in our Abuja, Cape Town, Durban, Grand Baie, Harare, Johannesburg, Kampala, London, Lagos, Lusaka, Melbourne, and Monte Estoril offices are passionate about their areas of expertise and take pride in helping our clients achieve their goals. As a result, we have an energised and fun company culture, something that sets us apart from other professional services firms.

Job Overview:

Are you a Social Media whizz and want to work as part of a high-performance, in-house advertising team? Our Cape Town Marketing department is looking to add a highly motivated and creative Social Media Coordinator to join us. We offer a dynamic environment in which you will be doing the organic content and paid Social Media ads for a variety of business units including offshore property, sports recruitment, studying abroad, financial services, and more.

This role involves the daily posting and management of both organic content and paid advertising on all our Social Media channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, X) as well as the regular reporting and analysis of results. The successful candidate will play a crucial role in growing our lead generation capability via social media, developing engaging content, as well as community management.

You’re perfect for this position if you:

• Have a degree or diploma in Marketing, Communications, or a related field.
• Have proven experience as a Social Media Co-ordinator, Social Media Specialist, or similar role, preferably in an advertising agency environment, with a portfolio of past work as well as results.
• Have a strong understanding of the targeting capabilities as well as user behaviour across major Social Media platforms, such as Facebook, Instagram, LinkedIn, X, YouTube, TikTok.
• Have an excellent understanding of how to drive lead generation on Social Media channels and a deep understanding of various targeting techniques.
• Are comfortable developing in-depth content calendars for various types of businesses including Studying Abroad, Sports Recruitment, Property and Financial Services.
• Have good experience in Community Management and online Brand Reputation Crisis Management.
• Have an analytical mindset and are proficient in Meta Business Manager and GA4.
• Are proficient in content creation tools like Canva, Adobe Photoshop, or other graphic design software.
• Are familiar with Social Media scheduling tools such as Hootsuite, Buffer, or Sprout Social.
• Are deadline-driven and can multi-task across several campaigns at the same time.
• Are keen to develop yourself as the authority and expert in this field within an international company

Your role and responsibilities:

Among other tasks, your main responsibilities will include:

• Planning, creating, and publishing engaging content across a variety of Social Media platforms including Facebook, Instagram, X, LinkedIn, YouTube and TikTok.
• Developing Social Media calendars in collaboration with the marketing team to support campaigns, service launches, and promotions.
• Planning and implementing successful lead generation campaigns for our various business units across the social media channels.
• Monitoring Social Media channels for trends, opportunities, and audience engagement, responding to comments and messages in a timely manner.
• Analysing performances metrics and reporting on key insights.
• Collaborating with internal stakeholders and decision makers.
• Maintaining a consistent brand voice as well as our Brand CI in all Social Media content.
• Staying updated on social media trends, best practices, and platform updates.