Social Media & Content Manager

ARVO; Cape Town; Hybrid; ZAR 250,000 - 400,000; Full time

Job summary

A leading lifestyle and wellness brand is seeking a creative Social Media & Content Manager to drive digital storytelling. In this hybrid role, you will develop social media strategies, create captivating content, and engage actively with your community, playing a crucial part in enhancing the brand's online presence.

Qualifications

• 2-4 years of experience in social media and content.
• Strong understanding of Instagram, TikTok, and digital platforms.
• Ability to work independently and in a team.

Responsibilities

• Develop and manage a strategic social media content calendar.
• Create and publish content on various platforms.
• Analyze social media performance metrics.

Skills

Social media management

Copywriting

Visual storytelling

Community engagement

Tools

Canva

Analytical tools

Social media scheduling tools

Job description

Job Title : Social Media & Content Manager

Location : Hybrid / Cape Town preferred

Employment Type : Full-Time

Company Overview : Our client, an innovative lifestyle and wellness brand, is seeking a highly creative and strategic Social Media & Content Manager to lead their digital storytelling. This role is ideal for someone who thrives in a fast-paced, visually-driven environment and is passionate about building brand presence through engaging and authentic content.

Role Overview : The Social Media & Content Manager will own the development and execution of social media strategy, content creation, and community management across various platforms. You will play a vital role in growing brand awareness and fostering a loyal customer base through compelling visual and written content.

Key Responsibilities :

• Develop and manage a strategic social media content calendar.
• Create, curate, and publish high-quality content across Instagram, TikTok, Facebook, and Pinterest.
• Write clear, engaging, on-brand captions and campaign copy.
• Coordinate influencer partnerships, gifting campaigns, and content collaborations.
• Lead community engagement (respond to DMs, comments, repost UGC).
• Analyze social media performance metrics and apply data-driven insights.
• Manage scheduling tools like Later, Meta Business Suite, or similar platforms.
• Collaborate with design, product, and e-commerce teams to align messaging.

Requirements

Requirements :

• 2–4 years of social media and content experience, ideally in a DTC lifestyle or consumer brand.
• Solid understanding of Instagram, TikTok, and emerging digital platforms.
• Proficiency in social media scheduling and analytics tools.
• Strong copywriting and visual storytelling skills.
• Experience with Canva, basic design or video editing a bonus.
• Passion for wellness, aesthetics, and connecting with communities.
• Ability to work independently and as part of a small, agile team.

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