Social Media & Brand Content Specialist

Mahlatini Luxury Travel; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A luxury travel company in Cape Town is seeking a Social Media & Brand Content Specialist to lead their social media strategy and content creation. The ideal candidate has proven expertise in managing social media platforms, strong content creation skills, and experience with analytics. This position offers a competitive salary of R38,000 - R50,000, a company bonus scheme, and comprehensive benefits, including healthcare and training opportunities.

Benefits

Company bonus scheme

Comprehensive healthcare

29 days holiday

Discounted travel

Structured training

Qualifications

• Proven experience managing social media platforms, with extensive expertise in Meta Suite.
• Strong competence in scheduling tools.
• In-depth knowledge of social media best practices.

Responsibilities

• Lead organic social media strategy and content creation.
• Manage social media calendar and engagement.
• Develop influencer and brand partnerships strategy.

Skills

Social media management

Content creation

Video editing

Brand compliance

Analytics and KPI tracking

Tools

Meta Suite

Adobe Scheduler

Canva

Cap Cut

Job description

Venture on your next great journey.

We are currently recruiting for a highly experienced and creative Social Media & Brand Content Specialist to join our marketing team in Cape Town. This is a unique opportunity to become the brand custodian for a company dedicated to sustainable travel and breathtaking journeys.

You will be the voice of Mahlatini on social media, leading the charge on our content strategy and delivering "best-in-class" campaigns that build our brand and drive lead generation, in addition to nurturing external partnerships. We’re excited to welcome a passionate brand communications professional to join our team to take our social and content strategy to the pinnacle of the global luxury travel sector.

Skills & Experience

Essential:

• Proven experience managing social media platforms, with extensive expertise in Meta Suite
• Strong competence in scheduling tools (Meta Business Suite, Adobe Scheduler, or similar)
• In-depth knowledge of social media best practices (posting cadence, engagement strategies, paid activity, etc.)
• Strong understanding of brand compliance, ensuring all content aligns with brand voice and guidelines
• Content creation skills, including social copy writing, alongside a strong creative eye for image and video selections
• Excellent all-round communicator
• Understanding of analytics to deliver social performance reports, and ability to track and interpret KPIs
• Experience in online reputation management (reviews, client feedback, third-party platforms)
• Video editing skills (intermediate at a minimum)

Desired:

• Graphic design skills
• Experience in external relationship management
• Affiliate and influencer marketing experience
• Paid social campaign experience
• Experience with luxury global brands and high-net-worth audiences

What we can offer you:

• R38,000 – R50,000 salary (competitive and commensurate with experience)
• Company bonus scheme
• Comprehensive Group Life Cover & Discovery Health Medical Aid with company contributions
• Company pension scheme
• 29 days holiday per year with long service benefits
• Discounted travel and access to exclusive industry rates
• Structured training and continuous professional development
• Team Volunteering aligned to our BCorp values and Social Events Calendar
• Employee Assistance Programme

The role:

Social Media Management:

Blend creativity with analytics to ensure our brand is aspirational and visible to key target audiences across relevant social media platforms. Specifically:

• Lead our organic social media strategy and channel development aligned to developing trends in our sector and with the digital marketing landscape
• Content creation and brand storytelling, including the ideation and crafting of compelling content that inspires discerning travellers and generates qualified leads
• Hands-on social media management, including ownership of the social media content strategy, calendar, engagement, and scheduling across platforms
• Responsibility for social community management to ensure our excellent reputation for client service and responsive engagement is reflected across our social platforms
• Develop and implement an effective influencer and brand partnerships strategy with relevant industry partners, affiliates, and social content creators
• Management of paid social boosting strategy for high-performing organic content.
• Contribution to paid social marketing activity, including asset curation and copy
• Ensuring optimum performance through routine monitoring of analytics and channel insights – providing regular reporting to the Marketing Manager

Content Creation and Campaigns:

• Custodian of the Mahlatini brand across owned marketing channels, safeguarding consistency and integrity
• Delivering content creation across marketing platforms as needed, and able to deliver in line with go-live deadlines
• Video editing and graphic design capabilities to enable delivery of in-house content creation for brand campaigns, internal comms, and wider content calendar (current tools used are Canva and Cap Cut.)
• User-generated/ team-generated content guidance and training to ensure appropriate coverage, including industry and team events, volunteer activities, and educational trips