Social Content Specialist for Personal Brand (Full-Time, Remote)

Growth Troops; Johannesburg; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading company is looking for a Social Content Specialist to enhance a personal brand's online presence. The role entails creating engaging content, managing social media platforms, and utilizing AI tools to optimize performance. Ideal candidates are passionate about social media and have a knack for writing and video editing.

Qualifications

• Experience with personal brand or founder content.
• Strong writing ability and adaptability to tone.
• Familiarity with social media algorithms and growth strategies.

Responsibilities

• Manage and optimize content across multiple platforms.
• Create authentic posts in the founder’s voice.
• Use AI tools for content brainstorming and editing.

Skills

Social Media Savvy

Content Creation

AI Tool Usage

Video Editing

Tools

Descript

Notion

ChatGPT

Job description

Social Content Specialist for Personal Brand (Full-Time, Remote) | Location: Remote, with 4+ hours daily overlap (flexible)

We're hiring a full-time Social Content Specialist to help grow the personal brand of a founder with 20k+ Twitter followers and 19k+ on LinkedIn. This isn’t your typical ghostwriting gig — we’re looking for someone who’s obsessed with social, meme-literate, AI-savvy, and ready to treat personal content like a product.

If you live for the algorithm, know how to write like a human (with or without AI), and would love to experiment and scale across LinkedIn, Twitter, Instagram, and maybe even Threads or TikTok — this is your role.

What You’ll Do

• Run the show across platforms: Help manage, schedule, and optimize content on Twitter, LinkedIn, Instagram (and potentially more).
• Write in the founder’s voice: Use past content and tone to create high-performing posts that feel authentic.
• Be the signal filter: Keep an eye on industry news, trends, and viral moments — and surface opportunities for timely, relevant content.
• Edit and repurpose video content: Take raw footage from the founder and turn it into clips, reels, or shorts using tools like Descript or similar.
• Use AI tools to your advantage: Whether it’s brainstorming, editing, repackaging, or rewriting — you’ll be encouraged to use AI to go faster and smarter.
• Keep the machine running: Stay on top of drafts, post cadence, analytics, and platform-specific best practices.
  
  

Who You Are

• You’ve worked with a personal brand or founder before — or you’ve grown your own.
• You’re a strong writer who can quickly adapt to someone else’s tone of voice.
• You understand how LinkedIn, Twitter, Instagram (and ideally Threads or TikTok) work — and how to play within their rules to get max reach.
• You have experience or deep interest in AI tools like ChatGPT, Claude, Midjourney, Descript, etc.
• You can edit short-form video content using tools like Descript, CapCut, or similar.
• You’re organized, independent, and proactive — someone who sees content as a strategic asset, not just a post.
  
  

Bonus Points If You

• Have experience growing your own personal brand
• Understand growth strategy, engagement loops, or creator-focused analytics
• Have managed social calendars and content pipelines before
• Have a natural sense for meme culture, virality, and timing
  
  

Tools You'll Likely Use

Notion, Descript, ChatGPT/Claude, Buffer/Later, Google Docs, X (Twitter), LinkedIn, Instagram, and whatever else you bring to the table.