Social Content Specialist for Personal Brand (Full-Time, Remote)

Growth Troops; Cape Town; Remote; USD 30,000 - 50,000; Full time

Job summary

A leading company is seeking a full-time Social Content Specialist to enhance the personal brand of a founder with a significant presence on social platforms. The ideal candidate should be passionate about social media, have strong writing skills, and be comfortable utilizing AI tools to scale content effectively. This remote role offers a dynamic opportunity for those who thrive in a fast-paced environment and enjoy experimenting with innovative content strategies.

Qualifications

• Experience managing content for a personal brand or founder.
• Strong writing ability to adapt to different tones.
• Proficiency with social media platforms like LinkedIn, Twitter, and Instagram.

Responsibilities

• Manage and optimize content across multiple social media platforms.
• Create high-performing posts in the founder's voice.
• Edit video content and utilize AI tools for efficiency.

Skills

Writing

Social Media Management

Content Strategy

Video Editing

AI Tools Proficiency

Tools

Descript

Notion

ChatGPT

Buffer

Google Docs

Job description

Social Content Specialist for Personal Brand (Full-Time, Remote) | Location: Remote, with 4+ hours daily overlap (flexible)

We're hiring a full-time Social Content Specialist to help grow the personal brand of a founder with 20k+ Twitter followers and 19k+ on LinkedIn. This isn’t your typical ghostwriting gig — we’re looking for someone who’s obsessed with social, meme-literate, AI-savvy, and ready to treat personal content like a product.
If you live for the algorithm, know how to write like a human (with or without AI), and would love to experiment and scale across LinkedIn, Twitter, Instagram, and maybe even Threads or TikTok — this is your role.

What You’ll Do

• Run the show across platforms: Help manage, schedule, and optimize content on Twitter, LinkedIn, Instagram (and potentially more).

• Write in the founder’s voice: Use past content and tone to create high-performing posts that feel authentic.

• Be the signal filter: Keep an eye on industry news, trends, and viral moments — and surface opportunities for timely, relevant content.

• Edit and repurpose video content: Take raw footage from the founder and turn it into clips, reels, or shorts using tools like Descript or similar.

• Use AI tools to your advantage: Whether it’s brainstorming, editing, repackaging, or rewriting — you’ll be encouraged to use AI to go faster and smarter.

• Keep the machine running: Stay on top of drafts, post cadence, analytics, and platform-specific best practices.

Who You Are

• You’ve worked with a personal brand or founder before — or you’ve grown your own.

• You’re a strong writer who can quickly adapt to someone else’s tone of voice.

• You understand how LinkedIn, Twitter, Instagram (and ideally Threads or TikTok) work — and how to play within their rules to get max reach.

• You have experience or deep interest in AI tools like ChatGPT, Claude, Midjourney, Descript, etc.

• You can edit short-form video content using tools like Descript, CapCut, or similar.

• You’re organized, independent, and proactive — someone who sees content as a strategic asset, not just a post.

Bonus Points If You

• Have experience growing your own personal brand

• Understand growth strategy, engagement loops, or creator-focused analytics

• Have managed social calendars and content pipelines before

• Have a natural sense for meme culture, virality, and timing

Tools You'll Likely Use
Notion, Descript, ChatGPT/Claude, Buffer/Later, Google Docs, X (Twitter), LinkedIn, Instagram, and whatever else you bring to the table.