Social and Content Editor

Kingmakers; Cape Town; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is looking for a creative and results-driven Social Media Specialist to enhance their online presence. This role involves crafting engaging content, managing social media campaigns, and analyzing performance metrics to drive engagement within the sports betting community. With a focus on collaboration, you'll work closely with design and marketing teams to create visually compelling campaigns. If you have a passion for sports and a knack for creating captivating content, this opportunity is perfect for you. Join a dynamic team and make a significant impact in the exciting world of sports betting.

Qualifications

• 3-4 Jahre Erfahrung im Social Media Management, idealerweise im Sport- oder Gaming-Bereich.
• Starke kreative Fähigkeiten zur Erstellung ansprechender Inhalte.

Responsibilities

• Entwicklung und Ausführung einer dynamischen Social Media-Content-Strategie.
• Erstellung und Kuratierung von hochwertigen, sportbezogenen Inhalten.

Skills

Social Media Management

Content Creation

Analytics Tools

Copywriting

Video Editing

Tools

Meta Business Suite

Canva

CapCut

Twitter Analytics

TikTok Creator Studio

Hootsuite

Sprout Social

Job description

Get AI-powered advice on this job and more exclusive features.We are seeking a Social Media Specialist to drive our social media presence and engagement through compelling, betting-related content.

This role is perfect for a creative and results-driven individual with 3-4 years of experience in social media management, particularly within the sports, gaming, or betting industries.

You will be responsible for crafting engaging content, growing our online communities, and executing data-driven social media campaigns that resonate with sports betting audiences.Key ResponsibilitiesDevelop and execute a dynamic social media content strategy in alignment with the SuperSportBet brand and marketing goals.Create and curate high-quality, betting-related content, including posts, graphics, short-form videos, and live updates across platforms like Facebook, Twitter, Instagram, TikTok, and YouTube.Engage with the online sports betting community, responding to comments, messages, and trends in real time to enhance brand interaction.Monitor and analyze social media performance using analytics tools to optimize content strategy and improve key metrics such as engagement, reach, and conversion.Stay ahead of social media trends, sports events, and betting industry developments to ensure timely and relevant content.Collaborate with the design and content teams to create visually compelling and high-impact social media campaigns.Work closely with the brand, marketing, and performance teams to align social media efforts with broader business objectives.Manage and execute paid social media campaigns to drive engagement and acquisition.Identify and collaborate with influencers, sports personalities, and brand ambassadors to amplify SuperSportBet's presence.Requirements3-4 years of experience as a social media specialist or similar role, ideally within sports, gaming, or betting industries.Deep understanding of sports betting culture, terminology, and audience behavior.Strong creative skills with experience in crafting compelling, sports-related social media content.Hands-on experience with social media platforms, scheduling tools, and analytics (e.g., Meta Business Suite, Canva, CapCut, Twitter Analytics, TikTok Creator Studio, Hootsuite, or Sprout Social).Proficiency in creating and editing short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts.Ability to analyze social media data and translate insights into action.Knowledge of social media advertising, including campaign setup, audience targeting, and performance tracking.Strong copywriting and communication skills.Ability to work in a fast-paced environment and react quickly to trending topics in sports and betting.Passion for sports and a keen interest in live sporting events.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesIT Services and IT Consulting