Snr CRM Campaign Data Analyst

DataTech Recruitment; Johannesburg; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

An innovative firm seeks a Senior Data Analyst specializing in CRM campaigns to join their dynamic team in Johannesburg. This hybrid role offers an exciting opportunity to dive deep into campaign data, transforming insights into actionable strategies that enhance customer engagement. You will collaborate with cross-functional teams, utilizing cutting-edge tools to analyze complex datasets and present findings to clients. If you are a self-directed professional with a passion for data-driven decision-making and a knack for uncovering the 'why' behind customer behavior, this position is perfect for you. Join a forward-thinking company where your expertise will drive impactful change.

Qualifications

• 5+ years experience in analyzing campaign data with a focus on CRM.
• Degree in relevant fields; postgraduate qualifications are advantageous.

Responsibilities

• Develop and implement customer communication strategies across channels.
• Analyze complex datasets to generate actionable insights.

Skills

CRM Analytics

Data Analysis

Python

R

SQL

Statistical Analysis

Client Communication

Education

Degree in Science, Mathematics, Engineering, or Data Science

Postgraduate qualifications

Tools

PowerBI

Tableau

Excel

Google Cloud Platform

Braze

mParticle

Amplitude

Job description

Snr CRM Campaign Data Analyst – Johannesburg.

We’re looking for a top-tier Senior Data Analyst specialising in CRM campaigns to join our client’s team in Johannesburg. This role demands someone who can extract powerful insights from campaign data and transform them into actionable strategies.

This exciting opportunity offers a diverse role where you’ll be involved in all stages of customer journey development, from data analysis to campaign implementation and results measurement. You’ll work with cutting-edge technology and a highly experienced team in an industry that spans continents and markets.

You’ll dive deep into CRM campaign data, working independently with clients to optimise their customer engagement strategies. You’ll analyse campaign performance, identify patterns in customer behaviour, and recommend data-driven improvements.

Your analysis will go beyond basic metrics – you’ll connect campaign activities to business outcomes and revenue impact.

You’re self-directed and comfortable owning client relationships without supervision. You understand the mechanics of CRM campaigns and how to measure their effectiveness.

You don’t just report on open rates and click-throughs – you uncover the why behind customer behaviour and translate it into better campaigns.

This is a hybrid role based in Gauteng, with an expectation of 3–4 days per week at the client’s offices.

Type: Permanent.

Salary: R60 000 – R100 000 pm (Depending on experience).

Area: Hybrid in Johannesburg (3 – 4 Days in office).

Key Responsibilities:

• Develop, implement, and measure customer communication strategies across multiple channels.
• Conduct customer targeting, selections, and campaign setup and measurement.
• Collaborate with cross-functional teams and present insights directly to clients.
• Analyse complex datasets using Python, R, SQL, and Excel to generate actionable insights.
• Visualize data with tools like PowerBI, Tableau, or Excel for stakeholder understanding.
• Apply data mining, cleansing, and machine learning techniques to large datasets.
• Work with customer communication platforms such as Braze, mParticle, or Amplitude.

Requirements:

• 5+ years of work experience analysing campaign data.
• Degree in Science, Mathematics, Engineering, Data Science, or related fields. Postgraduate qualifications are a bonus.
• Advanced data analysis specifically applied to CRM campaigns
• Strong coding abilities for processing large campaign datasets
• Statistical knowledge to identify significant patterns in customer responses
• Experience with GCP (Google Cloud Platform)
• Proficiency in SQL for extracting and manipulating campaign data
• Proven track record of turning campaign insights into strategic recommendations
• Ability to communicate complex findings to non-technical stakeholders

Skills & Attributes:

• CRM analytics expertise, including campaign setup and evaluation.
• Strong client-facing abilities with confidence in presenting findings.
• Collaborative team player with innovative, solution-driven thinking.
• High attention to detail and accuracy in data handling.
• Adaptability to rapidly changing environments and operational tasks.