Shopper Marketing Manager

University of Fort Hare; Midrand; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company based in Midrand seeks a Shopper Marketing Manager to enhance brand visibility and drive sales. The ideal candidate will possess a passion for shopper marketing in the liquor industry, with at least 5 years of experience in FMCG. Strong analytical skills and the ability to manage multiple priorities are essential. This role demands collaboration across teams to execute effective marketing strategies based on shopper insights.

Qualifications

• 5+ years of shopper marketing experience in FMCG, ideally within premium drinks or liquor.
• Expertise in key account management, channel strategy, and category management.
• Strong interpersonal and communication abilities, capable of leading and influencing across teams.

Responsibilities

• Drive impactful shopper-focused strategies to enhance brand visibility and increase sales.
• Develop shopper marketing plans tailored to insights and category trends.
• Evaluate marketing activities and provide recommendations for optimization.

Skills

Problem Solving

Relationship Building

Commercial Acumen

Strategic Thinking

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

SAP

Nielsen

QlikSense

Job description

R 60000 - R 80000 Monthly Basic Salary (Market related, Negotiable)

Our client based in Midrand is seeking a Shopper Marketing Manager to join their team. As a Shopper Marketing Manager, you'll drive impactful shopper-focused strategies to enhance
brand visibility, increase sales, and deliver exceptional in-store experiences. Using data analytics, collaboration, and innovative thinking, you’ll translate shopper insights into actionable marketing initiatives that align with both brand and commercial objectives.

Strategic Alignment & Campaign Development:

• Analyse shopper data monthly to identify trends, create executive summaries, and uncover growth opportunities.
• Develop shopper marketing plans tailored to insights, category trends, and channel opportunities.
• Drive actionable strategies to align brand objectives with evolving consumer behaviours.

Campaign Execution & Standards:

• Plan and execute in-store activations, events, and campaigns with a focus on timely and high-quality delivery.
• Evaluate marketing activities, providing clear recommendations for optimisation.
• Oversee procurement and regulatory compliance of activation materials while monitoring competitor activity.

Channel & Customer Engagement:

• Collaborate with sales, key accounts, and agencies to align marketing strategies with customer needs.
• Build relationships with external partners to ensure seamless campaign execution.
• Serve as a central point of contact for shopper marketing guidance and execution.

Campaign Performance & Budget Management:

• Track and report on campaign ROI, sales impact, and strategic alignment.
• Evaluate effectiveness using insights to refine future campaigns.
• Manage budgets, ensuring cost efficiency and alignment with goals

OUR IDEAL CANDIDATE:

• A passion for shopper marketing in the liquor industry with strong commercial acumen.
• Strategic thinker with excellent problem-solving and relationship-building skills.
• Organised, adaptable, and effective at managing multiple priorities.
• Strong interpersonal and communication abilities, capable of leading and influencing across teams

SKILLS & QUALIFICATIONS REQUIRED:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of shopper marketing experience in FMCG, ideally within premium drinks or liquor.
• Expertise in key account management, channel strategy, and category management.
• Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)
• Strong project management skills

Please note only shortlisted candidates will be contacted.