SEO Strategist, Urgent Care (Remote, Cape Town)

Blacksmith Agency LLC; Cape Town; Remote; ZAR 300,000 - 520,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Strategist to own search direction for urgent care clients, define technical roadmaps, and set content priorities. You collaborate with writers and AI to implement on-page optimization and multi-location SEO strategies.

You will report on GA4 and Search Console, aligning quarterly roadmaps across several urgent care sites while engaging with US clients on live calls.

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs/Semrush.
• Agency experience managing multiple clients.

Responsibilities

• Own technical SEO for client sites: audits, crawl, indexation, and site speed.
• Develop keyword strategy and on-page content priorities with writers/AI.
• Lead local and multi-location SEO where relevant.
• Provide GA4/Search Console reporting and quarterly roadmaps for clients.

Skills

SEO

English communication

Multi-client mgmt

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.