SEO Manager, Urgent Care (Remote, Fourways)

Blacksmith Agency LLC; Randburg; Remote; ZAR 1,153,000 - 1,811,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Manager to own search strategy for urgent care clients across multiple sites. You’ll shape the technical roadmap, content priorities, and the ranking story, acting as the strategic voice in client discussions.

You will coordinate with writers and AI for drafts, optimize crawl/indexing, site speed, and schema, and drive local and multi-location SEO. Regular GA4 and Search Console reporting informs quarterly roadmaps.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Clear spoken English with US clients on live calls.
• Experience managing multiple clients at an agency.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, architecture.
• Lead keyword strategy, on-page optimization and content priorities with writers/AI.
• Improve visibility in AI search and traditional organic results.
• Manage local search and multi-location SEO for clients.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

SEO strategy

Agency experience

English communication

Multi-location SEO

Tools

Screaming Frog

Ahrefs or Semrush

GA4

Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.