SEO Strategist, Senior Living (Remote, Centurion)

Blacksmith Agency LLC; Centurion; Remote; ZAR 1,152,000 - 1,810,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Strategist for Senior Living. You will own search for a portfolio of senior living operators and home care groups, shaping the technical roadmap, content priorities, and the ranking story when clients ask what moved.

You will lead with clarity on crawl, indexation, site speed, schema, local search, and multi-location SEO, collaborating with writers and AI, and reporting results in GA4 and Search Console on a quarterly roadmap.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and AHrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO

Agency experience

Multi-location SEO

English communication

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Google Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As SEO Strategist, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on‑page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi‑location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.