SEO Strategist (Remote)

Ignite Visibility; Cape Town; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A fast-growing digital marketing company is seeking an experienced international SEO Strategist to lead their team specializing in franchise SEO. The role requires at least 6 years of SEO experience and excellence in Google Analytics. Responsibilities include developing SEO strategies, mentoring team members, and analyzing performance metrics. This is a full-time remote position focusing on U.S. Eastern Standard Time.

Qualifications

• At least 6 years of experience in SEO.
• Agency digital marketing experience is essential.
• Leadership and supervisory experience required.

Responsibilities

• Create comprehensive SEO strategies for franchise accounts.
• Mentor SEO coordinators and specialists.
• Analyze performance metrics to identify SEO opportunities.

Skills

SEO expertise

Leadership

Google Analytics

Google Tag Manager

Digital marketing experience

Communication skills

Franchise SEO

Technical SEO

Job description

Are you an SEO leader with expertise in local SEO and franchise SEO looking for your next great career opportunity? If so, Ignite Visibility, a fast-growing digital marketing company based in San Diego, CA, with an office in Orlando, FL, and a fully remote team, is seeking a talented international SEO Strategist (supervisory level) to join us full-time. This team lead supervisory role requires a senior SEO leader capable of working U.S. Eastern Standard Time.

Responsibilities:

1. Strategy Development:
   • Create comprehensive SEO strategies from national to local levels for franchise accounts.
   • Prioritize hyper-local optimization and address unique franchise challenges.
   • Lead the implementation of the SEO playbook for franchise accounts.
2. Oversight and Mentorship:
   • Mentor and guide SEO coordinators, specialists, and project managers.
   • Conduct regular team meetings to align on best practices.
   • Provide solutions for complex SEO challenges.
3. Delegation:
   • Demonstrate leadership and delegation expertise.
4. Performance and Analysis:
   • Analyze performance metrics to identify opportunities and risks.
   • Lead quarterly business reviews (QBRs) with franchise stakeholders.
   • Oversee the execution of location-specific and brand-wide SEO initiatives.
5. Team Building:
   • Mentor a team including project managers, specialists, coordinators, and interns.
   • Provide strategic insights and methodologies to team members.
   • Lead weekly or biweekly 1-on-1 calls with direct reports.
   • Hold weekly meetings to train or consult with team members when not scheduled for pod or department meetings.
6. Qualifications:
   • At least 6 years of experience in SEO.
   • Expertise in Google Analytics and Google Tag Manager.
   • Agency digital marketing experience is essential.
   • Leadership and supervisory experience required.
   • Experience with franchise and multi-location SEO is a must.
   • Knowledge of on-site SEO, link building, and technical SEO items.
   • Experience with keyword assignments.
   • Excellent communication skills.
   • Knowledge of social media and its relation to SEO.
   • Familiarity with WordPress and blogging.
   • Experience with Facebook, Twitter, Google+, LinkedIn, YouTube.
   • Client-facing experience is required.