SEO Specialist

EyeCarePro; Wes-Kaap; Remote; ZAR 1 236 000 - 1 590 000; Full time

Job summary

A leading digital marketing firm is seeking an SEO Specialist to develop and execute complex SEO strategies for high-value client accounts. The role requires 7 to 10+ years of experience in SEO, technical expertise, and the ability to mentor junior team members. This fully remote position offers a collaborative environment with a focus on innovation in the eye care industry.

Qualifications

• 7 to 10+ years of SEO experience, ideally in an agency or enterprise environment.
• Proven success leading SEO strategies for large brands or complex portfolios.
• Experience mentoring team members and working with cross-functional teams.

Responsibilities

• Develop and manage advanced SEO strategies across multiple client websites.
• Act as the lead SEO strategist for high-value clients.
• Mentor junior SEO team members.

Skills

Strong technical SEO skills

Proficient in Google Search Console

Keyword research expertise

Detail-oriented and organized

Tools

SEMrush

Ahrefs

Google Analytics

Job description

About EyeCarePro

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eye care businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape.

With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce.

Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment.

About the Role

We are hiring a highly skilled and strategic SEO Specialist with deep technical knowledge and a strong understanding of full-scale SEO implementation. This role will focus on designing and executing complex SEO strategies, managing high-value client accounts, and mentoring junior team members.

This role is ideal for someone with a passion for technical SEO, data interpretation, and digital innovation.

Key Responsibilities

SEO Strategy and Execution

• Develop and manage advanced SEO strategies across multiple client websites
• Conduct technical audits and implement fixes (Core Web Vitals, structured data, JavaScript SEO, crawl optimization, mobile-first indexing)
• Collaborate with developers, designers, and marketing teams to implement SEO best practices
• Stay updated on algorithm changes and emerging SEO trends, including AI-driven optimization and voice/visual search

Client and Stakeholder Engagement

• Act as the lead SEO strategist for high-value clients
• Present strategies, recommendations, and performance reports clearly and confidently
• Report on SEO performance, KPIs, and ROI to both internal and external stakeholders

Team Collaboration and Leadership

• Mentor junior SEO team members
• Share knowledge and best practices across the marketing team
• Manage multiple SEO projects, ensuring quality and timely delivery

What We Are Looking For

Technical Expertise

• Strong technical SEO skills, including site architecture, Core Web Vitals, structured data, hreflang, and crawl efficiency
• Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and others
• Experience with large-scale site migrations and enterprise-level SEO implementations
• Understanding of on-page and off-page SEO, AI-powered SEO, and entity-based optimization

Analytical Thinking

• Strong skills in keyword research, SEO forecasting, and competitive analysis
• Ability to draw insights from data to refine SEO strategy

Communication and Collaboration

• Ability to explain technical SEO concepts to non-technical stakeholders
• Detail-oriented, highly organized, and comfortable working across multiple teams
• Able to manage priorities in a fast-paced, fully remote environment

Required Experience

• 7 to 10+ years of SEO experience, ideally in an agency or enterprise environment
• Proven success leading SEO strategies for large brands or complex portfolios
• Experience mentoring team members and working with cross-functional teams

Work Requirements

• 100% remote, work-from-home
• Schedule: Monday to Friday, 8:00 AM to 4:00 PM Eastern Time
• Must have:
• Personal computer and dual monitors (recommended)
• Reliable high-speed internet
• Quiet, professional workspace
• Backup power supply if applicable

Our Core Values

• Great Collaborator: You are helpful, fun to work with, and always looking to add value
• Always Learning: You are curious, proactive, and focused on self-improvement
• Driven to Improve: You view every challenge as an opportunity to test, learn, and grow
• Client Focused: You prioritize delivering measurable value to our clients

What We Value

We value clear communication, independent execution, and sound judgment. You will be trusted to manage your projects without micromanagement. We expect team members to ask good questions, own their work, and bring thoughtful energy to everything they do.

How to Apply

If you thrive in a collaborative, fast-paced environment and want to make a measurable impact in the eye care space, we'd love to hear from you.

Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.