SEO Manager – Gaming, Betting, & Gambling job – Market related salary – Johannesburg, South Africa

Initiate International; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading land-based operator is seeking an SEO Manager to join their new iGaming venture in Johannesburg. In this role, you will deliver on-site and off-site SEO strategies, enhance search traffic, and collaborate across teams. Requires 3+ years' experience in a similar role, with a strong track record in technical SEO and familiarity with key tools. Become part of a growing team and advance your career in a dynamic environment.

Qualifications

• 3+ years’ experience in a similar role.
• Strong in-house technical SEO experience.
• Experience in the iGaming industry is essential.

Responsibilities

• Deliver the on-site and off-site SEO strategy.
• Grow natural search traffic through SEO best practices.
• Manage SEO tools to monitor and report on performance.

Skills

Technical SEO

Collaboration

Data Analysis

Content Creation

Tools

Screaming Frog

SEMrush

Ahrefs

Adobe Analytics

Google Analytics

SQL

BigQuery

Tableau

Job description

A leading land based operator is expanding portfolios and they have exciting opportunities in their brand new iGaming venture. They have an amazing new job opportunity for a SEO Manager to join their team in Johannesburg . You will be responsible for delivering the on-site and off-site SEO strategy. This is a unique opportunity to join a growing team and build on your experience both within SEO and marketing as a whole.

Your key job responsibilities as the SEO Manager in Johannesburg will include :

• Be the subject matter expert on all SEO topics, including site structure, internal linking, crawlability, content, meta tags, redirects, sitemaps and site speed
• Grow natural search traffic from search engines through on-site SEO best practice, link building and commissioning content for the website
• Own the SEO development roadmap of individual websites within the firm
• Competitive analysis and insights leveraging tools
• Work collaboratively across teams to drive SEO requirements through from ideation to release
• Perform ongoing keyword discovery, expansion and optimisation
• Work with content teams to drive SEO in content creation and content programming
• Manage a suite of SEO tools to monitor and report on channel performance

Requirements for this SEO Manager job in Johannesburg :

• 3+ years’ experience in a similar role
• Strong track-record of in-house technical SEO and collaborating across departments (content experience is desirable, but not essential)
• Experience in iGaming
• Familiarity with relevant tools (e.g. Screaming Frog, SEMrush, Ahrefs) and web analytics tools (e.g. Adobe Analytics, Google Analytics)
• Experience with large data analysis across multiple tools and / or data sets (SQL, BigQuery, Tableau)
• Smart, hard-working, detail-oriented, organised, and motivated individual
• Passion for technology, marketing and its influence on consumer behaviour

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Seo Manager • Johannesburg, South Africa