SEO Manager – Gaming, Betting, & Gambling job – Market related salary – Johannesburg, South Africa

Initiate International; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading land-based operator in Johannesburg is looking for an SEO Manager. You will be responsible for setting the on-site and off-site SEO strategies to enhance web presence. The ideal candidate has over 3 years of experience in SEO, preferably with a background in iGaming. Responsibilities include managing SEO tools, growing organic traffic, and collaborating across teams to improve content and site performance.

Qualifications

• Minimum 3 years' experience in SEO.
• Strong in-house technical SEO skills.
• Experience in iGaming is beneficial.
• Familiarity with SEO tools and web analytics.

Responsibilities

• Deliver on-site and off-site SEO strategy.
• Manage SEO development roadmap.
• Grow natural search traffic.
• Collaborate across teams for SEO requirements.

Skills

Technical SEO

Link building

Keyword optimization

Data analysis

Content strategy

Tools

Screaming Frog

SEMrush

Ahrefs

Google Analytics

Tableau

Job description

A leading land based operator is expanding portfolios and they have exciting opportunities in their brand new iGaming venture. They have an amazing new job opportunity for a SEO Manager to join their team in Johannesburg. You will be responsible for delivering the on-site and off-site SEO strategy. This is a unique opportunity to join a growing team and build on your experience both within SEO and marketing as a whole.

Responsibilities

• Be the subject matter expert on all SEO topics, including site structure, internal linking, crawlability, content, meta tags, redirects, sitemaps and site speed
• Grow natural search traffic from search engines through on-site SEO best practice, link building and commissioning content for the website
• Own the SEO development roadmap of individual websites within the firm
• Competitive analysis and insights leveraging tools
• Work collaboratively across teams to drive SEO requirements through from ideation to release
• Perform ongoing keyword discovery, expansion and optimisation
• Work with content teams to drive SEO in content creation and content programming
• Manage a suite of SEO tools to monitor and report on channel performance

Requirements for this SEO Manager job in Johannesburg

• 3+ years’ experience in a similar role
• Strong track-record of in-house technical SEO and collaborating across departments (content experience is desirable, but not essential)
• Experience in iGaming
• Familiarity with relevant tools (e.g. Screaming Frog, SEMrush, Ahrefs) and web analytics tools (e.g. Adobe Analytics, Google Analytics)
• Experience with large data analysis across multiple tools and / or data sets (SQL, BigQuery, Tableau)
• Smart, hard-working, detail-oriented, organised, and motivated individual
• Passion for technology, marketing and its influence on consumer behaviour