SEO Manager – Gaming, Betting, & Gambling job – Market related salary – Johannesburg, South Africa

Initiate International; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading land-based operator in Johannesburg is seeking an experienced SEO Manager to own their SEO strategy. The role requires over 3 years of experience in technical SEO and familiarity with iGaming. You will be responsible for enhancing search traffic, collaborating across teams, and managing SEO tools. This is a unique opportunity to grow within a new venture in the iGaming space.

Qualifications

• 3+ years’ experience in a similar role.
• Strong track record in technical SEO and cross-department collaboration.
• Experience in iGaming is preferred.

Responsibilities

• Lead and implement the on-site and off-site SEO strategy.
• Manage the SEO development roadmap for individual websites.
• Grow natural search traffic through SEO best practices.

Skills

In-house technical SEO

Data analysis

SEO tools (Screaming Frog, SEMrush, Ahrefs)

Web analytics tools (Adobe Analytics, Google Analytics)

Collaboration skills

Tools

Screaming Frog

SEMrush

Ahrefs

Adobe Analytics

Google Analytics

Job description

A leading land based operator is expanding portfolios and they have exciting opportunities in their brand new iGaming venture. They have an amazing new job opportunity for a SEO Manager to join their team in Johannesburg . You will be responsible for delivering the on-site and off-site SEO strategy. This is a unique opportunity to join a growing team and build on your experience both within SEO and marketing as a whole.

Key Responsibilities

• Be the subject matter expert on all SEO topics, including site structure, internal linking, crawlability, content, meta tags, redirects, sitemaps and site speed
• Grow natural search traffic from search engines through on-site SEO best practice, link building and commissioning content for the website
• Own the SEO development roadmap of individual websites within the firm
• Competitive analysis and insights leveraging tools
• Work collaboratively across teams to drive SEO requirements through from ideation to release
• Perform ongoing keyword discovery, expansion and optimisation
• Work with content teams to drive SEO in content creation and content programming
• Manage a suite of SEO tools to monitor and report on channel performance

Requirements

• 3+ years’ experience in a similar role
• Strong track-record of in-house technical SEO and collaborating across departments (content experience is desirable, but not essential)
• Experience in iGaming
• Familiarity with relevant tools (e.g. Screaming Frog, SEMrush, Ahrefs) and web analytics tools (e.g. Adobe Analytics, Google Analytics)
• Experience with large data analysis across multiple tools and / or data sets (SQL, BigQuery, Tableau)
• Smart, hard-working, detail-oriented, organised, and motivated individual
• Passion for technology, marketing and its influence on consumer behaviour