SEO Manager

Eteacher Group; Johannesburg; On-site; ZAR 300 000 - 600 000; Full time

Job summary

Join a pioneering EdTech firm as an SEO Manager, where you'll lead innovative strategies that drive visibility and growth. This role offers the opportunity to shape the SEO landscape using cutting-edge AI tools and methodologies. You will collaborate with diverse teams to optimize content across multiple platforms, ensuring alignment with the latest search trends and standards. Enjoy a flexible remote work environment, continuous learning opportunities, and the chance to make a significant impact on the future of online education. If you're passionate about SEO and ready to drive change in a dynamic setting, this is the perfect role for you.

Benefits

Flexible remote work model

Continuous learning opportunities

Access to latest AI tools

Autonomy and ownership of your domain

Qualifications

• 5+ years in SEO with a focus on content-led strategies and technical SEO.
• Experience with AI-powered SEO tools and data visualization tools.

Responsibilities

• Lead and manage SEO strategy across all brands, ensuring alignment with business objectives.
• Collaborate with teams to integrate SEO into content planning and product development.

Skills

SEO Strategy

Content Optimization

AI Tools for SEO

Data Analysis

Communication Skills

Education

Bachelor's degree in Marketing

Digital Marketing

Communications

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Jasper

Surfer

ChatGPT

Clearscope

Job description

eTeacher Group is an EdTech pioneer and innovator that has been at the forefront of educational technology since its inception.

With nearly 1, employees worldwide, we deliver high-quality, live online courses to over 50, students annually across multiple brands and platforms.

As we continue to grow, our strategy focuses on delivering personalized, outcome-focused learning experiences through cutting-edge AI technology and advanced teaching methodologies. We are looking for a highly skilled, strategic, and creative SEO Manager to lead the company's global SEO initiatives.

This role requires both deep expertise in traditional SEO practices and strong alignment with new search paradigms such as Google's Search Generative Experience (SGE), E-E-A-T standards, and AI-driven optimization.

As the SEO lead, you will own and manage the full SEO strategy across our digital ecosystem—partnering with internal teams and managing external SEO agencies—to deliver measurable impact on visibility, traffic, and business growth.

Key Responsibilities

1. Strategic SEO Leadership: Own and manage all SEO efforts across eTeacher's brands. Build, execute, and evolve a comprehensive SEO strategy aligned with business objectives, audience needs, and product goals.
2. AI-Driven SEO & SGE Readiness: Leverage AI tools for keyword research, content ideation, and on-page optimization. Ensure content is optimized for visibility in AI-powered search experiences like Google's SGE, featured snippets, and zero-click results.
3. E-E-A-T & Semantic SEO: Ensure all content adheres to Google's E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness). Use semantic SEO strategies including topic clustering, structured data, and entity optimization to improve relevance and authority.
4. Cross-Channel Optimization: Lead SEO efforts across all relevant platforms—including websites, YouTube, and social media—ensuring content is discoverable where our audiences search.
5. Content & Product Collaboration: Work closely with content creators, product managers, and designers to integrate SEO requirements into content planning and product development for long-term organic growth.
6. Performance Monitoring & Reporting: Use tools like GA4, Google Search Console, Ahrefs, and SEMrush to track traffic, rankings, and engagement. Generate regular SEO performance reports and communicate key insights and opportunities to stakeholders.
7. Agency & Budget Management: Manage external SEO agencies, including contract negotiation, performance reviews, and budget oversight. Ensure effective use of resources to meet business KPIs.
8. Market & Funnel Growth Insights: Identify SEO-driven growth opportunities across markets, sales funnels, and new product verticals, using insights to shape digital marketing and product strategies.
9. Innovation & Trend Leadership: Stay on top of industry trends, search algorithm updates, and emerging technologies. Bring innovative thinking and proactive adaptation to continuously improve our SEO performance.

Experience

1. Minimum of 5 years in SEO with a strong focus on content-led strategies, technical SEO, and managing multi-brand or multilingual sites.
2. Proven track record optimizing content across web, video (YouTube), and social platforms with measurable results.
3. Familiarity with AI-powered SEO tools (e.g. Jasper, Surfer, ChatGPT, Clearscope) and proficiency in GA4, Google Search Console, Ahrefs / SEMrush, and data visualization tools.
4. Strong ability to interpret data, track KPIs, and translate findings into actionable SEO strategies that align with business goals.
5. Excellent communication skills, with the ability to explain SEO strategy and performance to both technical and non-technical stakeholders. Strong team player with cross-functional collaboration experience.

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field preferred.

Preferred Requirements

1. Demonstrated experience working with and managing SEO agencies or freelancers, including contract oversight and performance evaluation.
2. Google Analytics, SEO certifications (Moz, SEMrush, HubSpot, etc.) are a plus.

Why Join eTeacher Group?

Be part of a mission-driven EdTech leader shaping the future of online education. Work with a global team of experts in a fast-growing, innovation-led environment. Enjoy a flexible remote work model with autonomy and ownership of your domain. Access continuous learning, personal development opportunities, and the latest tools in AI and digital marketing. Drive meaningful impact across brands and touchpoints, helping thousands of learners worldwide.