SEO Lead - RemoteWorldwide

Pro Coffee Gear; Johannesburg; Remote; ZAR 300,000 - 600,000; Full time

Job summary

An innovative ecommerce company is seeking an experienced SEO Lead to enhance its organic growth strategy. In this exciting role, you will be responsible for driving qualified traffic and improving user experience across content and product pages. You'll develop comprehensive SEO strategies, conduct keyword research, and optimize on-page elements while collaborating with cross-functional teams. This remote position offers flexibility and the chance to work with passionate coffee experts, making a direct impact on a growing global brand. If you're driven by performance and eager to make a difference in the ecommerce landscape, this opportunity is perfect for you.

Benefits

Flexible hours

Remote work

Collaborative international team

Growth opportunities

Diversity and inclusion commitment

Qualifications

• 4+ years of SEO experience in ecommerce or DTC environments.
• Proven success in link acquisition and technical SEO.

Responsibilities

• Develop and execute SEO strategies to drive organic traffic and improve rankings.
• Conduct keyword research and optimize on-page SEO elements.

Skills

Link building

SEO Tools

Keyword Research

Google Analytics

Conversion Optimization

Technical SEO

Content Strategy

Analytical Skills

Collaboration

Communication Skills

Education

Bachelor's degree in Marketing or related field

Tools

Ahrefs

Google Search Console

GA4

SEMrush

Screaming Frog

Shopify

Wordpress

Job description

Pro Coffee Gear is a dynamic and rapidly expanding ecommerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

Job Description

We're looking for an experienced and analytical SEO Lead to take ownership of our organic growth strategy. You will be responsible for increasing Pro Coffee Gear's visibility in search engines, driving qualified organic traffic, and improving the user experience across our content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset.

Responsibilities

1. Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
2. Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
3. Optimize on-page SEO including site structure, metadata, internal linking, and content enhancements.
4. Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.
5. Link Building & Off-Page SEO
6. Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
7. Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
8. Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality white-hat backlinks.
9. Track and report on backlink profile health and link acquisition performance.
10. Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.
11. Define and oversee a scalable content roadmap driven by search demand and business priorities.
12. Collaborate with creative, product, and UX teams to enhance SEO performance and onsite engagement.
13. Performance Analysis & Growth
14. Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
15. Regularly audit the website and prioritize fixes based on impact.
16. Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies.

Requirements

1. 4 years of hands-on SEO experience in a fast-paced ecommerce or DTC environment.
2. Proven success with building and executing link acquisition strategies.
3. Deep understanding of technical SEO, content strategy, on-page and off-page optimization.
4. Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush).
5. Strong analytical skills and experience using data to inform decisions.
6. Experience collaborating with cross-functional teams (content, dev, UX, marketing).
7. Familiarity with Shopify or similar ecommerce platforms is a plus.
8. Excellent written and verbal communication skills in English.

Opportunity to make a direct impact on a growing global ecommerce brand.

Remote role with flexible hours and a collaborative international team.

Goal-driven culture with autonomy, creativity, and growth opportunities.

Work with passionate coffee experts and marketers in a niche you'll love.

If you're passionate about SEO, content, link building, and ecommerce, we'd love to hear from you!

Please note: All applicants must submit their CV in English. CVs in other languages will automatically be disqualified.

At Pro Coffee Gear, we are committed to building a diverse and inclusive team. We welcome applicants from all backgrounds and identities, and we are proud to be an equal opportunity workplace.

Key Skills

Link building, SEO Tools, Keyword Research, Google Analytics, CSS, Conversion Optimization, HTML5, SEM, Google Search Console, SEO, Omniture, Wordpress