SEO / Digital Marketing Specialist

CA Global Africa Recruitment; Wes-Kaap; On-site; ZAR 300,000 - 600,000; Full time

Job summary

A leading recruitment firm in South Africa is seeking an experienced SEO / Digital Marketing Specialist to drive digital strategies across multiple brands. The ideal candidate will optimize search performance, manage a digital team, and enhance online visibility and ROI through effective digital marketing practices.

Qualifications

• Proven experience in SEO and digital marketing.
• Strong understanding of current SEO tools and strategies.
• Excellent analytical and project management skills.

Responsibilities

• Conduct keyword research and optimize website content.
• Manage and mentor a digital marketing team.
• Analyze performance data to drive decision-making.

Skills

SEO

Digital Marketing

Team Management

Analytical Skills

Project Management

Communication

Education

Degree or certification in Marketing

Google Ads certification

Google Analytics certification

Tools

SEMrush

Ahrefs

Google Analytics

Google Ads

Search Console

Job description

We are seeking an experienced and results-driven SEO / Digital Marketing Specialist to lead and execute digital strategies across multiple brands within our group. The ideal candidate will be responsible for driving organic and paid search performance, managing a digital marketing team, and continuously optimizing digital assets to improve visibility, engagement, and ROI.

Key Responsibilities:

Search Engine Optimization (SEO):

• Conduct keyword research, discovery, and expansion to identify new content opportunities.
• Optimize website content, landing pages, and metadata for targeted keywords.
• Implement SEO recommendations across all company websites.
• Monitor and analyze performance metrics to identify trends and deliver actionable insights.
• Conduct competitor analysis to stay ahead of industry trends and SEO strategies.
• Collaborate with the development team to ensure SEO best practices are followed during website development and maintenance.
• Recommend structural and content changes to improve search engine rankings.

Digital Marketing & Analytics:

• Execute A/B and multivariate tests to improve paid and organic campaign performance.
• Analyze performance data from Google Analytics, Google Search Console, and PPC platforms to drive decision-making.
• Track and report on digital KPIs and ROI across channels.
• Support and execute paid search strategies to complement organic efforts.
• Lead generation through various online channels

Team Leadership & Collaboration:

• Manage and mentor a digital team including a copywriter, social media manager, and graphic designer.
• Oversee the social media strategy to support SEO and content objectives.
• Coordinate and align digital activities across departments and brand portfolios.
• Provide SEO support and consultancy to other brands within the group.
• Ensure timely reporting and accountability on team performance and project KPIs.

Requirements:

• Proven experience in SEO, digital marketing, and team management.
• Strong understanding of current SEO tools and strategies (e.g., SEMrush, Ahrefs, Google Analytics, Google Ads, Search Console).
• Hands-on experience with website analytics and reporting tools.
• Excellent analytical, organizational, and project management skills.
• Strong leadership and communication abilities.
• Ability to manage multiple projects across various digital platforms and brands.
• Experience with CMS platforms and basic HTML/CSS knowledge is a plus.

Desirable Qualifications:

• Degree or certification in Marketing, Digital Marketing, Communications, or a related field.
• Google Ads and/or Google Analytics certification.
• Experience in multi-brand or group environments.