SEO / Digital Marketing Specialist

CA Global Headhunters; Cape Town; On-site; ZAR 300,000 - 600,000; Full time

Job summary

A leading company is seeking an experienced SEO / Digital Marketing Specialist to drive digital strategies across multiple brands. This role includes optimizing content for search engines, managing a digital marketing team, and analyzing performance metrics to enhance visibility and ROI.

Qualifications

• Proven experience in SEO, digital marketing, and team management.
• Strong understanding of current SEO tools and strategies.
• Ability to manage multiple projects across various digital platforms.

Responsibilities

• Conduct keyword research and optimize website content.
• Execute A/B tests to improve campaign performance.
• Manage and mentor a digital marketing team.

Skills

SEO Tools

Linkbuilding

Keyword Research

Google Analytics

CSS

Conversion Optimization

HTML5

SEM

Google Search Console

Wordpress

Education

Degree or certification in Marketing, Digital Marketing, Communications or a related field

Google Ads and / or Google Analytics certification

Tools

SEMrush

Ahrefs

Google Ads

PPC platforms

Job description

We are seeking an experienced and resultsdriven SEO / Digital Marketing Specialist to lead and execute digital strategies across multiple brands within our group. The ideal candidate will be responsible for driving organic and paid search performance managing a digital marketing team and continuously optimizing digital assets to improve visibility engagement and ROI.

Key Responsibilities :

Search Engine Optimization (SEO) :

• Conduct keyword research discovery and expansion to identify new content opportunities.
• Optimize website content landing pages and metadata for targeted keywords.
• Implement SEO recommendations across all company websites.
• Monitor and analyze performance metrics to identify trends and deliver actionable insights.
• Conduct competitor analysis to stay ahead of industry trends and SEO strategies.
• Collaborate with the development team to ensure SEO best practices are followed during website development and maintenance.
• Recommend structural and content changes to improve search engine rankings.

Digital Marketing & Analytics :

• Execute A / B and multivariate tests to improve paid and organic campaign performance.
• Analyze performance data from Google Analytics Google Search Console and PPC platforms to drive decisionmaking.
• Track and report on digital KPIs and ROI across channels.
• Support and execute paid search strategies to complement organic efforts.
• Lead generation through various online channels
• Manage and mentor a digital team including a copywriter social media manager and graphic designer.
• Oversee the social media strategy to support SEO and content objectives.
• Coordinate and align digital activities across departments and brand portfolios.
• Provide SEO support and consultancy to other brands within the group.
• Ensure timely reporting and accountability on team performance and project KPIs.

Requirements :

• Proven experience in SEO digital marketing and team management.
• Strong understanding of current SEO tools and strategies (e.g. SEMrush Ahrefs Google Analytics Google Ads Search Console).
• Handson experience with website analytics and reporting tools.
• Excellent analytical organizational and project management skills.
• Strong leadership and communication abilities.
• Ability to manage multiple projects across various digital platforms and brands.
• Experience with CMS platforms and basic HTML / CSS knowledge is a plus.

Desirable Qualifications :

• Degree or certification in Marketing Digital Marketing Communications or a related field.
• Google Ads and / or Google Analytics certification.
• Experience in multibrand or group environments.

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Conversion Optimization,HTML5,SEM,Google Search Console,SEO,Omniture,Wordpress

Employment Type : Full Time

Experience : years

Vacancy : 1

Create a job alert for this search