Seo & Content Marketing Specialist

Findojobs South Africa; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A digital marketing agency in Gauteng is seeking a forward-thinking SEO & Content Marketing Specialist to lead organic growth initiatives. This role requires expertise in technical SEO and content strategy, emphasizing the use of AI tools to enhance visibility. The ideal candidate will have over 5 years of relevant experience and proficiency with SEO tools. A collaborative environment offers opportunities for innovation and development.

Qualifications

• 5+ years of experience in SEO and content marketing.
• Proficiency with SEO tools like Google Analytics and SEMrush.
• Strong writing and editing skills.

Responsibilities

• Lead organic growth initiatives through SEO and content strategy.
• Conduct keyword research and technical SEO audits.
• Develop content strategies aligned with SEO trends and AI.

Skills

SEO strategy

Content marketing

Data analysis

Technical SEO

AI content tools

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

WordPress

Job description

Job Description

We are seeking a forward-thinking and detail-oriented SEO & Content Marketing Specialist to lead our organic growth initiatives. This role combines technical SEO, content strategy, and AI-driven search optimization. The ideal candidate will have a strong background in digital marketing, a deep understanding of evolving search behaviors, and the ability to manage content across platforms while leveraging data and AI tools to enhance performance, ensuring our brand remains visible and competitive in the digital landscape.

SEO Strategy & Technical Execution

• Conduct keyword and intent research, including AI-generated queries and semantic search trends.
• Perform technical SEO audits and implement on-page improvements (metadata, internal linking, page speed).
• Optimize content for traditional search engines and AI-powered tools (Google SGE, Bing Copilot, ChatGPT).
• Implement structured data and schema markup to improve discoverability.
• Monitor and resolve crawl errors, broken links, and indexing issues.
• Collaborate with developers to implement technical SEO and UX best practices.

Content Marketing & Website Management

• Develop and execute content strategies aligned with SEO and AI content consumption trends.
• Create and optimize content for clarity, structure, and AI summarization (voice search, featured snippets).
• Perform regular website updates using CMS platforms (WordPress, Sitecore).
• Collaborate with content creators and designers to ensure SEO best practices and excellent user experience.
• Promote content across digital channels and analyze performance using analytics tools.

Backlink Outreach & Authority Building

• Develop and execute backlink acquisition strategies.
• Identify and engage with relevant websites, blogs, and influencers.
• Track and report on backlink performance and domain authority improvements.

AI & Search Innovation

• Stay current with developments in AI search (Google SGE, AI Overviews).
• Experiment with prompt engineering and AI content tools to boost productivity.
• Educate internal teams on AI-friendly content practices and evolving search behaviors.

Data Analysis & Reporting

• Utilize tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog to monitor performance.
• Build and maintain dashboards and reports in Excel or Google Sheets.
• Provide actionable insights from data analysis to inform strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in SEO and content marketing.
• Proficiency with SEO tools (Google Analytics, SEMrush, Ahrefs, Screaming Frog).
• Strong writing and editing skills with good content structure and clarity.
• Experience with CMS platforms and technical SEO implementation.
• Strong knowledge of Excel (pivot tables, formulas, data visualization).
• Awareness of AI tools (ChatGPT, Gemini, Claude) in content discovery.

Preferred

• Google Analytics or SEO certification.
• Experience optimizing content for AI-driven search engines and voice assistants.
• Basic knowledge of HTML / CSS.
• Experience with AI content tools (Surfer SEO, Clearscope, Jasper, Frase).
• Understanding of E-E-A-T in AI ranking contexts.
• Familiarity with marketing automation and CRM platforms.

Key Competencies

• Strategic and analytical thinking.
• Adaptability to emerging technologies.
• Clear and structured communication.
• Curiosity and continuous learning.
• Collaboration and teamwork.
• Attention to detail and data-driven decision-making.

Additional Information

The ideal candidate will align their personal work values with OUTsurance's values of Awesome Service, Dynamic, Honest, Human, Passionate, and Recognition.

In line with OUTsurance's Employment Equity goals, preference will be given to qualified individuals from various designated groups.