SEO & AI Optimisation Specialist

Aquila Collection; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

Aquila Collection, a leading hospitality brand, seeks a specialist to integrate traditional SEO with AI. You will enhance online visibility, lead a team, and execute innovative SEO strategies while enjoying an engaging, creative office environment in Cape Town. This role offers the chance to redefine guest experiences through data-driven strategies and cutting-edge tools.

Benefits

Agency-like office environment

Opportunity with a leading Cape Town brand

Supportive team environment

Access to coffee

Qualifications

• Proven success in a similar SEO role.
• Experience in hospitality or luxury brand sector is highly advantageous.

Responsibilities

• Lead and guide a junior copywriter and SEO coordinator.
• Develop and execute a comprehensive SEO strategy.
• Pioneer the use of AI tools in marketing.

Skills

Search Engine Optimization

Artificial Intelligence

Data Analysis

Leadership

Team Collaboration

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Location: Aquila Collection Commercial Office, Green Point, Cape Town

Position: Permanent in office

Hook: Join The Aquila Collection, one of Cape Town's most prominent hospitality brands and work in an agency-like environment to bring multiple brands to life.

The Vision: We are seeking a forward-thinking specialist to merge the science of traditional search with the art of artificial intelligence. This is more than a technical role; it's a chance to redefine how our guests discover and connect with our unique Cape Town experiences.

Your Impact: You will be part of the driving force behind our online visibility, supported by a dynamic commercial team to implement masterful SEO and magical AI optimisation for a modern world of search and experiences. The role is also supported by a junior copywriter and SEO coordinator.

Key Responsibilities

Leadership & Mentorship

• Lead and guide a junior copywriter + SEO coordinator, enabling growth while ensuring brand consistency and strategic alignment across all digital content and campaigns.
• Work closely with the wider commercial team of development, social media, paid media and content creation.

Search Engine Optimisation (SEO)

• Develop and execute a comprehensive SEO strategy to increase organic search rankings and traffic for all brand websites.
• Conduct in-depth keyword research, competitor analysis, and backlink analysis.
• Perform technical SEO audits and collaborate with the development team to ensure our websites are optimised for search crawlers and user experience (site speed, mobile-first, schema markup).
• Oversee on-page and off-page optimisation strategies.
• Work alongside the Paid Media team.

AI-Powered Optimisation & Innovation

• Ensure the brand is optimised for discovery within emerging AI search paradigms and generative AI tools so that users find us in their AI searches.
• Pioneer the use of AI tools to enhance content creation, personalise user journeys, and predict search trends.
• Leverage AI for advanced data analysis, identifying new opportunities for growth that traditional methods might miss.
• Stay at the forefront of AI in digital marketing.

Analytics & Reporting

• Monitor, analyse, and report on all SEO and AI initiatives.
• Translate complex data into clear, concise reports and strategic recommendations for the commercial team.

The Ideal Candidate: Qualifications & Skills

Experience

• Proven track record in a similar role with demonstrable success in SEO use.
• Experience within the hospitality, travel, or luxury brand sector is highly advantageous.

️ Technical Skills

• Expert proficiency with industry-standard tools (e.g., Google Analytics, SEMrush, Ahrefs).
• A strong understanding of technical SEO principles.

AI Curiosity & Aptitude

• A genuine passion for and understanding of Artificial Intelligence and its application in marketing.
• Experience using AI-powered marketing tools (e.g., for content generation, data analysis, or personalisation) is a significant plus.

Personal Attributes

• You live and breathe data but can see the bigger picture.
• You are not afraid to test new ideas and push boundaries. Never say no.
• You thrive in a team environment and can communicate complex ideas effectively.
• You take initiative and can manage projects from start to finish.

What We Offer

• An agency-like office environment with multiple brands to keep creative juices flowing.
• The opportunity to work with a leading and beloved Cape Town brand.
• A dynamic and supportive team environment where innovation is encouraged.
• A unique role that blends established digital marketing with cutting-edge technology.

Our brand offered collabs with Uber and international airlines, host international celebrities, feature globally on reality and other TV shows, give bucket list experiences to visitors - and is a place of high energy and opportunity. Let's say disruptors.

Ready to Apply? Submit your CV and cover letter ASAP!

• Please note it is a permanent position in office at our Green Point Aquila Collection Commercial Office. We have great coffee!