Location: Aquila Collection Commercial Office, Green Point, Cape Town
Position: Permanent in office
Hook: Join The Aquila Collection, one of Cape Town's most prominent hospitality brands and work in an agency-like environment to bring multiple brands to life.
The Vision: We are seeking a forward-thinking specialist to merge the science of traditional search with the art of artificial intelligence. This is more than a technical role; it's a chance to redefine how our guests discover and connect with our unique Cape Town experiences.
Your Impact: You will be part of the driving force behind our online visibility, supported by a dynamic commercial team to implement masterful SEO and magical AI optimisation for a modern world of search and experiences. The role is also supported by a junior copywriter and SEO coordinator.
Key Responsibilities
Leadership & Mentorship
- Lead and guide a junior copywriter + SEO coordinator, enabling growth while ensuring brand consistency and strategic alignment across all digital content and campaigns.
- Work closely with the wider commercial team of development, social media, paid media and content creation.
Search Engine Optimisation (SEO)
- Develop and execute a comprehensive SEO strategy to increase organic search rankings and traffic for all brand websites.
- Conduct in-depth keyword research, competitor analysis, and backlink analysis.
- Perform technical SEO audits and collaborate with the development team to ensure our websites are optimised for search crawlers and user experience (site speed, mobile-first, schema markup).
- Oversee on-page and off-page optimisation strategies.
- Work alongside the Paid Media team.
AI-Powered Optimisation & Innovation
- Ensure the brand is optimised for discovery within emerging AI search paradigms and generative AI tools so that users find us in their AI searches.
- Pioneer the use of AI tools to enhance content creation, personalise user journeys, and predict search trends.
- Leverage AI for advanced data analysis, identifying new opportunities for growth that traditional methods might miss.
- Stay at the forefront of AI in digital marketing.
Analytics & Reporting
- Monitor, analyse, and report on all SEO and AI initiatives.
- Translate complex data into clear, concise reports and strategic recommendations for the commercial team.
The Ideal Candidate: Qualifications & Skills
Experience
- Proven track record in a similar role with demonstrable success in SEO use.
- Experience within the hospitality, travel, or luxury brand sector is highly advantageous.
️ Technical Skills
- Expert proficiency with industry-standard tools (e.g., Google Analytics, SEMrush, Ahrefs).
- A strong understanding of technical SEO principles.
AI Curiosity & Aptitude
- A genuine passion for and understanding of Artificial Intelligence and its application in marketing.
- Experience using AI-powered marketing tools (e.g., for content generation, data analysis, or personalisation) is a significant plus.
Personal Attributes
- You live and breathe data but can see the bigger picture.
- You are not afraid to test new ideas and push boundaries. Never say no.
- You thrive in a team environment and can communicate complex ideas effectively.
- You take initiative and can manage projects from start to finish.
What We Offer
- An agency-like office environment with multiple brands to keep creative juices flowing.
- The opportunity to work with a leading and beloved Cape Town brand.
- A dynamic and supportive team environment where innovation is encouraged.
- A unique role that blends established digital marketing with cutting-edge technology.
Our brand offered collabs with Uber and international airlines, host international celebrities, feature globally on reality and other TV shows, give bucket list experiences to visitors - and is a place of high energy and opportunity. Let's say disruptors.
Ready to Apply? Submit your CV and cover letter ASAP!
- Please note it is a permanent position in office at our Green Point Aquila Collection Commercial Office. We have great coffee!