Senior YouTube Marketer & Producer

Growth Troops; Johannesburg; Remote; ZAR 400,000 - 700,000; Full time

Job summary

A leading company seeks a Senior YouTube Marketer & Podcast Producer in a remote capacity. The role involves strategic content oversight, audience growth initiatives, and cross-platform performance analytics. Ideal candidates will possess significant experience in content marketing and a demonstrated ability to enhance video and audio engagement in SaaS or media environments. If you have a passion for driving content success and mentorship within production teams, we'd love to hear from you.

Qualifications

• 4–6 years in content marketing or podcast production with proven strategy ownership.
• Success in audience growth on YouTube and understanding of analytics.
• Strong communication skills for creating engaging content.

Responsibilities

• Lead strategy for YouTube and podcast content while driving audience growth.
• Manage podcast guest pipeline and ensure content quality.
• Oversee video production, distribution, and cross-functional collaboration.

Skills

Content Marketing

Podcast Production

YouTube Channel Management

SEO

Audience Acquisition

Tools

HubSpot

Google Analytics

YouTube Studio

Adobe Creative Suite

Canva

Job description

Job Title: Senior YouTube Marketer & Podcast Producer

Location: Remote

Position Type: Full-time

Reports To: Executive Leadership

Job Summary:

The Senior YouTube Marketer and Podcast Producer is a strategic and hands-on leadership role responsible for driving the growth, visibility, and business impact of a video-first content engine anchored by a recurring podcast and YouTube channel. This role is ideal for a seasoned content marketing and production leader who can own the full lifecycle of branded media—from audience acquisition strategy and guest booking to post-production oversight and analytics. The ideal candidate brings a proven track record of scaling content channels, growing subscribers and engagement, and leveraging podcast and video content as a demand-generation lever in SaaS, media, or creator-first ecosystems.

Key Responsibilities:

• Lead the strategic vision, editorial calendar, and performance goals for a YouTube channel and companion podcast, ensuring brand alignment and measurable impact on audience growth, conversions, and retention.
• Manage a robust podcast guest pipeline by identifying high-impact voices, overseeing outreach and scheduling, and conducting pre-interview briefings to ensure content quality and relevance.
• Oversee the video production process end-to-end, working closely with editors, designers, and freelance creatives to deliver polished, on-brand assets on a consistent cadence.
• Build and execute advanced distribution strategies across YouTube, Apple, Spotify, LinkedIn, and newsletter channels, using a mix of organic content, paid amplification, and SEO-driven publishing.
• Analyze audience insights, view-through rates, traffic trends, and channel performance to inform continuous optimization, leveraging tools such as YouTube Studio, Google Analytics, and HubSpot.
• Collaborate cross-functionally with growth, product, and content marketing teams to align messaging, drive CTA conversions, and repurpose episodic content into multi-format campaigns.
• Mentor junior content creators and production assistants as the team scales, helping to establish processes, brand guidelines, and best practices for media workflows.
• Own the execution of social media strategies across multiple platforms, tailoring content for performance and platform norms, and driving engagement through comments, shares, and community building.
• Oversee editorial output on WordPress and newsletter tools, ensuring content consistency and SEO value, while creating long-form and short-form copy in support of broader marketing goals.
• Utilize HubSpot CRM to manage workflows, audience segmentation, nurture sequences, and campaign attribution tied to media outputs.
• Drive innovation in how audio/video content supports customer education, SaaS onboarding, and retention through explainer videos, tutorials, and case-study-style interviews.
  
  

Qualifications:

• 4–6 years of experience in podcast production, content marketing, or YouTube channel management, with demonstrated ownership of strategy and execution.
• Proven success in growing an audience on YouTube and/or podcast platforms, including content optimization, SEO, analytics, and monetization strategy.
• Deep experience using CRM and marketing tools (HubSpot, Salesforce, ActiveCampaign, or similar) to track performance and connect content to business results.
• Advanced knowledge of podcast publishing platforms, YouTube Studio, social media ecosystems, and content repurposing workflows.
• Strong design and visual storytelling instincts, with hands-on familiarity in tools like Canva, Adobe Creative Suite, and Figma.
• Exceptional written and verbal communication skills, including the ability to write sharp hooks, compelling show notes, and clear video scripts.
• Experience working in or supporting a SaaS or tech-driven business preferred.
• Comfortable operating in a fast-paced, remote-first team with multiple stakeholders and shifting priorities.
• Availability to work during U.S. business hours is required.