Senior Specialist: CVM Base Management

Vodafone; Johannesburg; On-site; ZAR 700,000 - 950,000; Full time

Benefits offered by this job

Incentive programs

Competitive benefits package

Retirement funds & medical aid

Phone data benefits & staff discounts

Job summary

Vodacom is seeking a Senior Specialist in CVM Base Management to drive enhancements to contextual marketing products and manage the commercial roadmap for customer value management programmes. You will translate campaign data into actionable insights, own revenue performance across channels, and present outcomes to executive leadership.

You will collaborate with cross-functional teams, analyse market trends and contribute to cross- and up-sell strategies aimed at incremental value in the

Qualifications

• Minimum of 5–7 years relevant experience in CVM, Direct Marketing, Personalisation, cross- and up-sell or related field.
• Excellent verbal and written communication skills.
• Commercial acumen and strong Excel/PowerPoint abilities.

Responsibilities

• Conceptualise, document and deliver new enhancements to contextual marketing products.
• Manage the commercial roadmap for customer value management programmes.
• Drive innovation within the team.
• Provide periodic feedback in the form of PowerPoint presentations to exco.
• Review, analyse and evaluate success of initiatives against KPIs.
• Translate customer and campaign data into actionable insights for commercial decisions and revenue growth.
• Own revenue performance across managed channels with accountability for targets.

Skills

CVM

Direct Marketing

Personalisation

Cross-sell

Up-sell

Analytics

Education

3-year degree (BSc/BCom/Engineering/Actuarial Sciences/Mathematics)

Job description

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.

Certified by the Top Employer Institute 2026.

Role Purpose/Business Unit:

As a Senior Specialist in CVM Base Management your role will require you to work closely with individuals and teams across different domains to ideate and deliver products and enhancements to existing products in the consumer segment. This requires analysis of current market trends and dynamics, evaluation of multiple commercial strategies and execution including post execution reviews to determine if the intended objectives were achieved. The incumbent will be commercially astute and be able to analyse competitor-, consumer- and market trends to propose changes to cross- and up-sell initiatives that will drive incremental value to the consumer business.

Your responsibilities will include:

• Conceptualise, document and deliver new enhancements to contextual marketing products.
• Manage the commercial roadmap for customer value management programmes.
• Drive innovation within the team.
• Provide periodic feedback in the form of PowerPoint presentations to exco.
• Review, analyse and evaluate success of initiatives against key KPIs.
• Translate customer and campaign data into actionable insights that inform commercial decisions and drive incremental revenue.
• Own revenue performance across managed channels, with accountability for delivering revenue targets and driving incremental growth.

The ideal candidate for this role will have:

• Matric essential and
• A relevant 3-year degree or equivalent in BSc, BCom, Engineering, Actuarial Sciences, Mathematics, etc.
• Consulting experience would be advantageous
• A minimum of 5 years relevant experience essential

Core competencies, knowledge and experience:

• Minimum of 5-7 years relevant working experience in CVM, Direct Marketing, Personalisation, cross- and up-sell or related field.
• Excellent verbal and written communication skills.
• Commercial acumen.
• Excellent Excel and PowerPoint presentation skills.
• Team player.
• Strong analytical skills.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 16 November 2026.

The base location for this role is Midrand, Vodacom Campus.

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.