Senior Social Media Strategist

Location: The Parks (JHB)
Work model: Fully in-office
Benefits: Unlimited leave + medical aid + performance bonus
Salary: R50-80k CTC

The Make it Good Company is excited to partner with an award-winning, cutting-edge (medium-sized) creative agency in the search for their new Senior Social Media Strategist.

They specialise in making culture-shaping sports and entertainment content and creative campaigns for broadcasters, streamers, brands, teams, athletes, events, and fans.

Key Responsibilities

1. Campaign Management: Plan and execute social media campaigns across various platforms (Tiktok, Facebook, Instagram, Twitter, YouTube, etc.).
2. Paid Social Media Strategy: Develop and implement comprehensive paid social media strategies that align with overall marketing objectives and drive measurable results.
3. Budget Management: Oversee paid social media budgets, ensuring efficient allocation of resources and maximizing return on investment.
4. Content Optimization: Collaborate with content teams to develop engaging and high-performing ad creatives for social media platforms.
5. Performance Analysis: Track and analyze campaign performance, providing regular reports and insights to optimize future campaigns.
6. Trend Monitoring: Stay up-to-date on social media trends, emerging platforms, and best practices in paid social media advertising.
7. Stakeholder Collaboration: Work closely with internal teams (marketing, creative, sales) and external partners (media agencies, influencers) to achieve campaign goals.
8. Reporting: Have an educated ability to understand social media data and convert it into comprehensive reports to present to management and clients.

Requirements

1. MUST be into sports
2. Bachelor's Degree: in Marketing, Communications, or a related field.
3. Experience: 5+ years of experience in social media marketing, with a strong focus on paid social media advertising.
4. Sports Industry Experience: Proven experience in developing and executing successful social media campaigns in the sports industry is highly preferred.
5. Platform Expertise: Deep understanding of social media advertising platforms (Facebook Ads Manager, Twitter Ads, etc.) and their respective targeting and optimization capabilities.
6. Analytical Skills: Strong analytical skills and data-driven approach to campaign management and optimization.
7. Creative Mindset: Ability to think creatively and develop innovative social media ad campaigns that capture attention and drive engagement.
8. Communication Skills: Excellent written and verbal communication skills, with the ability to present complex data and insights in a clear and concise manner.
9. Sports Love: A natural and deep love and understanding for general sports, but close affiliation to Football, Rugby, and Cricket a plus.

Key Performance Indicators

1. Return on Ad Spend (ROAS)
2. Cost per Acquisition (CPA)
3. Click-Through Rate (CTR)
4. Conversion Rate
5. Engagement Rate
6. Brand Awareness and Sentiment