Senior Social Media Lead — Remote & Flexible Growth

Placements24; Benoni; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Flexible work

Remote-friendly

Job summary

Placements24 is seeking an experienced Senior Social Media Manager to lead our social strategy and execution from a remote, globally oriented role. You will drive brand awareness, engagement, and measurable results across platforms, shaping campaigns and content that resonate with diverse audiences.

You will develop innovative campaigns, manage communities, analyze data, and collaborate with marketing and product teams to ensure consistent brand storytelling across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media management.
• Extensive knowledge of major social platforms and best practices.
• Proven ability to create compelling social content (text, image, video).
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social).
• Experience running and optimizing paid social campaigns.
• Strong analytical skills to interpret data and derive insights.
• Excellent written and verbal communication skills.
• Creative thinking and digital storytelling.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals.
• Manage all social platforms, including content creation, scheduling, and publishing.
• Create engaging, platform-specific content (text, image, video).
• Monitor industry trends and competitor activity.
• Engage with online communities and respond to inquiries professionally.
• Develop and execute paid social advertising campaigns.
• Analyze performance metrics and provide actionable insights.
• Collaborate with marketing, design, and product teams for consistency.
• Stay updated on social media trends and best practices.
• Manage influencer collaborations and partnerships.
• Identify and capitalize on new social media opportunities.

Skills

Social media strategy

Content creation

Paid social campaigns

Analytics

Communication

Project management

Digital storytelling

Graphic design basics

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

Placements24 is seeking an experienced Senior Social Media Manager to lead our social strategy and execution from a remote, globally oriented role. You will drive brand awareness, engagement, and measurable results across platforms, shaping campaigns and content that resonate with diverse audiences.

You will develop innovative campaigns, manage communities, analyze data, and collaborate with marketing and product teams to ensure consistent brand storytelling across channels.