Senior Social - First Copywriter - 12 Months Ftc

Tbwa South Africa; Gauteng; Remote; ZAR 400,000 - 600,000; Full time

Job summary

A leading global marketing agency seeks a Senior social-first Copywriter to create compelling narratives for digital and social campaigns. The ideal candidate will thrive in a fast-paced, collaborative environment, contributing to innovative strategies while mentoring junior talent. This remote role requires a deep understanding of current trends and cultural insights to drive impactful storytelling that resonates across platforms.

Qualifications

• Proven experience as a copywriter in advertising or content creation.
• Strong writing skills with an ability to adapt tone and style.
• Experience collaborating with creative teams and mentoring others.

Responsibilities

• Write and conceptualize for digital and social campaigns.
• Adapt brand voices for various platforms.
• Mentor junior writers and foster a creative culture.

Skills

Creativity

Collaboration

Adaptability

Trend Awareness

Job description

Location : TBWA South Africa (remote) | Work Hours : CAT with EST overlap required (10:30am – 6:30pm) | Work Hours : EST / CAT overlap required

Work structure : Contracted by TBWA\ HL but deployed to BBDO Atlanta / Dobbino.

Reports to : Social-First CD TBWA SA (Remote) & BBDO Atlanta Dobbino ECD, with dotted line to Hunt Lascaris CCO

About Dobbino :

Dobbino, an anagram for BBDO + Innovation, brings together a team of multi-hyphenated creators developing interest-led, platform-first content at the speed and scale of culture.

We are algorithm-obsessed, collaborating with platforms and guiding brands through the ever-changing social shifts.

Powered by technology from proprietary intelligent automation to industry-leading AI partnerships.

Atlanta is our hub, a cultural mecca of emerging talent, coupled with offshore teams and our 16k-strong global creator marketplace.

The Role :

As a Senior social-first Copywriter, you'll write and shape stories that break through the noise.

You'll partner with art directors, strategists, and creators to deliver work that's sharp, social-first, and always in tune with what people care about now.

Responsibilities :

• Write and conceptualize for digital, social, and integrated campaigns.
• Adapt brand voices for different platforms and audiences—making every word count.
• Collaborate closely with Atlanta and South African teams on strategy and execution.
• Stay obsessed with trends, memes, and emerging cultural moments.
• Present, defend, and evolve your work based on feedback and insights.
• Mentor junior writers and help build a culture of creativity and learning.