Senior SEO Specialist (Remote, Pretoria)

Blacksmith Agency LLC; Pretoria; Remote; ZAR 400,000 - 700,000; Full time

Job summary

Blacksmith Agency is seeking a Senior SEO Specialist to own search strategies for B2B and growing-brand clients. You will shape technical roadmaps, prioritize content, and steer the ranking narrative when clients ask what moved.

You are the strategic voice in client discussions. You will manage technical SEO, keyword strategy, and content priorities with writers and AI, while aligning efforts across AI-enabled and classic search.

Qualifications

• 3+ years hands-on SEO experience; capable of performing audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush
• Agency experience across several clients
• Clear spoken English with US clients on live calls

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, and site architecture
• Lead keyword strategy and on-page optimization with writers and AI
• Improve visibility in AI search (Google AI Overviews, ChatGPT, Perplexity) alongside traditional results
• Manage links, local search, and multi-location SEO as needed
• Provide GA4 and Search Console reporting and quarterly client roadmaps

Skills

SEO

Agency experience

English communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Senior SEO Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.