Senior SEO Specialist (Remote, Durban)

Blacksmith Agency LLC; Durban; Remote; ZAR 420,000 - 660,000; Full time

Job summary

Blacksmith Agency is seeking a Senior SEO Specialist to own search for a portfolio of B2B and growing-brand clients. You will define the technical roadmap, content priorities, and the ranking narrative when clients ask what moved.

You will be the strategic voice at the table and drive critical calls. You will manage technical SEO, keyword strategy, on-page optimization, and content priorities with writers and AI, focusing on AI-enhanced search and traditional organic results.

Qualifications

• 3+ years hands-on in SEO and audits.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.

Skills

SEO expertise

GA4

Screaming Frog

Ahrefs

Tools

GA4

Screaming Frog

Ahrefs

Semrush

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Senior SEO Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.